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• MKTG 3710: Consumer Mgmt

  3.00 Credits

  Pennsylvania Western University

  
  This course presents information needed to build effective customer relationships and retention. Key concepts are presented to show how CRM aligns business processes with customer strategies in an effort to build customer loyalty and increase profits. The course presents data management concepts, data platforms, and customer experience integration.
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• MKTG 3800: Social Media Mktg

  3.00 Credits

  Pennsylvania Western University

  
  This course lays the foundation of social media marketing. Students will understand how to utilize each social media platform correctly in business to achieve marketing goals. This course covers the technological use of major social media platforms, building and managing, presenting, and analyzing social media strategies and campaigns.
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• MKTG 4010: Marketing Management

  3.00 Credits

  Pennsylvania Western University

  
  This course focuses on the description and analysis of the nature, strategies, and techniques used in marketing. It examines the impact of technology on marketing, and the strategic role of marketing in the overall goal of organizational success in highly competitive and volatile markets.
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• MKTG 4210: Consumer Behavior

  3.00 Credits

  Pennsylvania Western University

  
  This course presents a strategic framework for understanding and applying marketing strategies. It integrates the disciplines of psychology, anthropology, economics and sociology with the marketing discipline to explain, understand, and predict consumer decisions in the marketplace.
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• MKTG 4610: Marketing Research

  3.00 Credits

  Pennsylvania Western University

  
  This course focuses on explaining and using the behavioral and statistical tools needed for designing, implementing, and reporting marketing research projects. It provides a basic foundation of a marketing research report in five phases: business case, annotated bibliography, literature review, data collection, and analysis.
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• MKTG 4650: Marketing Problems

  3.00 Credits

  Pennsylvania Western University

  
  This course asks students to identify a marketing related problem and a solution for a real-world business. Working with mentors and consultants students learn important business skills on problem identification, critical reasoning, and feasible solutions.
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• MKTG 4680: Digital Retailing

  3.00 Credits

  Pennsylvania Western University

  
  This course will explore a wide range of digital retail applications, such as retail analytics and omni-channel retail strategy, and will also contemplate how the retail environment changes with technology advancement.
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• MKTG 4690: International Marketing

  3.00 Credits

  Pennsylvania Western University

  
  International Marketing course prepares students as global managers by equipping them with relevant skills required internationally. Students learn to apply key concepts (social & cultural aspects, economic & political conditions, and legal & trade policies) that are critical to market products internationally via Transnational Marketing Projects.
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• MKTG 4750: MKT Analysis and Planning

  3.00 Credits

  Pennsylvania Western University

  
  This course provides students with the skills necessary to analyze market conditions and to formulate strategies and plans for addressing market opportunities. It covers analysis of the firm's marketing performance, market demand and competition, and market opportunities in domestic and international markets, as well as the development and implementation of the firm's marketing plan.
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• MKTG 4910: Digital Marketing & Analytics

  3.00 Credits

  Pennsylvania Western University

  
  Digital Marketing & Analytics course is designed to provide necessary information related to today's online dynamic marketplace and how it works. Theoretical understanding of the online/internet marketplace and necessary skills to handle its functions. Simulation will provide hands-on experience to understand digital marketing in the real world.
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