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• MGMT 7200: Inclusive/Equitable HR Strateg

  3.00 Credits

  Pennsylvania Western University

  
  Examines the cultural impact of a global workforce when striving to create an inclusive workplace. Students will develop a toolkit to ethically leverage diversity in an inclusive manner to the benefit of the company and its strategies. Students will evaluate how power is an important dynamic when executing human resource strategy.
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• MGMT 7210: Conflict Mgmt & Negotiation

  3.00 Credits

  Pennsylvania Western University

  
  Systematic exploration of business negotiation theory and practice with a focus on conflict resolution, including international themes. Provides tools to effectively mediate individuals' and organizations' priorities, resolve conflicts, and reach sustainable agreements through simulations, role-plays, and active learning.
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• MGMT 7300: Organizational Problem Solving

  3.00 Credits

  Pennsylvania Western University

  
  Determine when research is necessary to support the decision making process. Compares and applies different approaches to management research to identify solutions applicable to given scenarios. The course will show students why research is a critical skill for leaders during the problem solving through active application of techniques.
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• MGMT 7400: Operations & Project Mgmt

  3.00 Credits

  Pennsylvania Western University

  
  This course focuses on the management of the operations function of the organization. Students learn how the operations portion of an organization functions and its value to the overall organization. Project Management is taught within the course to facilitate the student's understanding of the management of projects versus ongoing operations.
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• MGMT 7810: Nonprofit Management

  3.00 Credits

  Pennsylvania Western University

  
  Learn about the nonprofit sector, social entrepreneurship, governing boards, philanthropy, earned income strategies, advocacy, lobbying, fundraising, leadership, and other nonprofit topics. Classic and current, domestic and international cases show how management theory and practice apply in this fast-growing sector of the economy.
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• MKTG 3000: Principles of Marketing

  3.00 Credits

  Pennsylvania Western University

  
  This course serves as an introduction to the marketing discipline. Foundational topics include identification of target markets, understanding of population demographics and psychographics, the four P's (product, price, place, promotion) of marketing, social responsibility, marketing segmentation, environmental factors affecting marketing efforts.
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• MKTG 3200: Principles of Selling

  3.00 Credits

  Pennsylvania Western University

  
  This course is an introduction to the role of the professional salesperson in the marketing process. Students will examine characteristics and skills necessary for success in sales, techniques for identifying prospects and buyers, importance of relationship building, and ethical sales behaviors.
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• MKTG 3210: Sales Management

  3.00 Credits

  Pennsylvania Western University

  
  This course provides an understanding of the concepts and theories pertaining to sales management and its importance in the successful implementation of marketing strategies. Students will examine planning, organizing, and evaluating a sales force in different contexts and in ethical behaviors.
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• MKTG 3410: Marketing for Non-Profits

  3.00 Credits

  Pennsylvania Western University

  
  This marketing course is designed for both business and non-business majors that differentiates between for-profit and not-for-profit organizations, investigates the competitive environment facing nonprofits (e.g., hospitals, churches, charities, colleges, etc.), and applies research techniques and marketing tools to the nonprofit entity.
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• MKTG 3510: Advertising Management

  3.00 Credits

  Pennsylvania Western University

  
  This course serves to present the theories and concepts involved in the understanding of the advertising mix: advertising, public relations, sales promotion and professional selling. Topics include marketing communication, branding, promotional opportunity analysis, theoretical frameworks, types of appeals, and executional framework.
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