MKTG 3510 - Advertising Management

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

This course serves to present the theories and concepts involved in the understanding of the advertising mix: advertising, public relations, sales promotion and professional selling. Topics include marketing communication, branding, promotional opportunity analysis, theoretical frameworks, types of appeals, and executional framework.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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