MKTG 3200 - Principles of Selling

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

This course is an introduction to the role of the professional salesperson in the marketing process. Students will examine characteristics and skills necessary for success in sales, techniques for identifying prospects and buyers, importance of relationship building, and ethical sales behaviors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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