MKTG 3210 - Sales Management

Institution:

Pennsylvania Western University

Subject:

Marketing

Description:

This course provides an understanding of the concepts and theories pertaining to sales management and its importance in the successful implementation of marketing strategies. Students will examine planning, organizing, and evaluating a sales force in different contexts and in ethical behaviors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennwest.edu/

Phone Number:

(724) 938-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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