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• CDE 161: HIST SURV GRAPH DESIGN B

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Graphic design, advertising design and illustration matured in the 20th Century into recognized professions. This course emphasizes the search to give visual form to ideas and concepts as created within these professions and to delineate how these professions bring order and clarity to information dissemination.
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• CDE 22: INTRO DIGITAL DESIGN I

  2.00 Credits

  Kutztown University of Pennsylvania

  
  This course is a gateway course which will build a solid foundation of computer technology and its relationship to the Communication Design industry. It also will introduce basic knowledge of computer skills required to proceed with further professional growth in this field. Introduction to Digital Design I will concentrate on the introduction of computer technology, word processing, layout and introductory digital editing. This course may be taught either as a half-semester course or as a full semester course.
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• CDE 220: PRINT MEDIA PRODUCTION

  2.00 Credits

  Kutztown University of Pennsylvania

  
  A course in the study of print media reproduction processes to facilitate effective preparation of art for the various contemporary printing methods. This course may be taught either as a half-semester course or as a full semester course.
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• CDE 231: ADVANCED TYPOGRAPHY

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Students in this full-semester course will further explore the possibilities of typographic form and content as a means of visual communication. Emphasis will be placed on mastery of typographic layout and flow as well as the design of expressive typography to deliver information to a targeted audience. Students will use advanced typographic techniques to create print and digital communications tools that can include promotion materials, brochures, magazines, informational websites/interactive media, and/or educational materials, among others. The primary design element utilized will be typography. Students will learn how to assess delivery needs for an intended audience, analyze, organize and prepare extensive bodies of typographic content, as well as design print and digital media that is captivating, meaningful and appropriate to the information delivered. A minimum of 6 hours of work outside of class is required by week.
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• CDE 238: GRAPHIC DESIGN

  3.00 Credits

  Kutztown University of Pennsylvania

  
  A study of the symbolic properties of graphic elements and the interaction of type and image as applied to visual communications. A minimum of 6 hours of work outside of class is required per week.
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• CDE 239: GRAPHIC DESIGN II

  4.00 Credits

  Kutztown University of Pennsylvania

  
  The study of the design and structuring of information for magazines, newspapers, newsletters and periodicals. The primary focus of the course will be on the concept and design of the publication, which could include covers, content pages, special sections or supplements, feature stories and articles. Students will learn how to analyze extensive bodies of information, assess the needs of the intended audience and design print media that is meaningful and appropriate. A minimum of 6 hours of work outside of class is required per week.
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• CDE 241: ADVERTISING DESIGN

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course is a study of the history and the fundamentals of advertising, the breakdown of roles within advertising agencies, studios, and in-house creative departments, and the function of the advertising designer in these settings. Emphasis will be placed on accurate communication of the advertiser's message through appropriate development of concepts, words and visuals which reflect strategy, positioning and brand identity. The importance of integrated media campaigns will be emphasized.
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• CDE 242: ADVERTISING DESIGN II

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Advertising Design II is a continuation of the study and development of advertising. Emphasis is placed on creative solutions that are "on strategy" regardless of the media.
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• CDE 243: ADVANCED ADVERTISING DESIGN

  2.00 Credits

  Kutztown University of Pennsylvania

  
  Advanced Advertising is a continuation of the study and development of advertising design. Emphasis is placed on creative solutions using various types of media that are "on strategy" regardless of the media and that reflect the positioning and brand identity. This course will focus on the variations of media a campaign may encompass and the processes needed to ensure the success of the campaign.
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• CDE 252: DIGITAL ILLUSTRATION

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Digital Illustration is the study of the fundamental building blocks of digital illustration. A variety of digital techniques and methods digital illustrators use will be explored. Concepts and compositional forms will be also addressed.
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