CDE 243 - ADVANCED ADVERTISING DESIGN

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Design

Description:

Advanced Advertising is a continuation of the study and development of advertising design. Emphasis is placed on creative solutions using various types of media that are "on strategy" regardless of the media and that reflect the positioning and brand identity. This course will focus on the variations of media a campaign may encompass and the processes needed to ensure the success of the campaign.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Studio

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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