3.00 Credits
3-0-3 Problems involved in application of general selling principles and techniques of creative selling. Customer behavior, planning and sales strategies; selecting, training, motivating and evaluating sales representatives. Case method and student projects. Prerequisite: MNGT 121, which may be taken concurrently, or with Department Head approval.
Prerequisite:
MNGT 121, which may be taken concurrently, or with Department Head approval.