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• MKTG 365: Relationship Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  An introduction to the theoretical and applied perspectives of relationship marketing. Focuses on the driving forces that cultivate relationships between customer and company. Relationship marketing topics include (but are not limited to) brand and supplier loyalty/commitment, relationship-based buying, psychological relationship theory (with emphasis on applying such theory to marketing practices), and applications of customer relationship management (CRM). If prerequisite courses are not met departmental approval is required. Prerequisite:    MKTG 205
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• MKTG 370: Services Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Examines marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, retailing, tourism, sports, arts and consulting. Conceptual understanding of services and the analytical tools used in solving services marketing problems are discussed. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKTG 205
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• MKTG 380: Sports Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Analysis of sports, especially as marketing tools affect the performance, participants, spectators and society in general. Internal and external factors analyzed as they affect marketing and management actions. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKTG 205
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• MKTG 390: Selected Topics in Marketing

  1.00 - 3.00 Credits

  Shippensburg University of Pennsylvania

  
  Opportunity to offer courses in areas of departmental major interest not covered by the regular courses. Prerequisite: Senior standing.
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• MKTG 391: Selected Topics in Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Opportunity to offer courses in areas of departmental major interest not covered by the regular courses.
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• MKTG 393: Selected Topics in Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Opportunity to offer courses in areas of departmental major interest not covered by the regular courses.
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• MKTG 399: Independent Study in Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Independent study affords students the opportunity to engage in independent study related to their major field, a supporting area, or specialized interest.
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• MKTG 430: Marketing Research

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  In-depth study of the tools of marketing research, including methodology and techniques used in measuring characteristics of markets for products and services. Topics include the research process, data collection, sampling, data analysis, and presentation of results. Contains hands-on development of capabilities to study characteristics of the marketplace. If prerequisite courses are not met departmental approval is required. This class is not available for graduate credit. Prerequisite:    MKTG 205, MKTG 206, and (MATH 117 or SCMG 200)
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• MKTG 451: Marketing Analytics II

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This course is designed as an experiential learning capstone course for the digital marketing & analytics concentration/major. Students will design and run their own set of studies in order to run selected statistical procedures and models that they were exposed to on conceptual and cased-based levels in MKT331 Marketing Analytics I. Emphasis will be centered around gaining practical experience designing, running, and reporting students? own marketing analytic studies. This class is not available for graduate credit. Prerequisite:    MKTG 331 (Grade of C or Higher)
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• MKTG 490: Selected Topics in Marketing

  1.00 - 3.00 Credits

  Shippensburg University of Pennsylvania

  
  Opportunity to offer courses in areas of departmental major interest not covered by the regular courses. Prerequisite: Senior standing. This class is not available for graduate credit.
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