MKTG 451 - Marketing Analytics II

Institution:
Shippensburg University of Pennsylvania
Subject:
Description:
This course is designed as an experiential learning capstone course for the digital marketing & analytics concentration/major. Students will design and run their own set of studies in order to run selected statistical procedures and models that they were exposed to on conceptual and cased-based levels in MKT331 Marketing Analytics I. Emphasis will be centered around gaining practical experience designing, running, and reporting students? own marketing analytic studies. This class is not available for graduate credit.
Credits:
3.00
Credit Hours:
Prerequisites:
MKTG 331 (Grade of C or Higher)
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(717) 477-7447
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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