3.00 Credits
Introduces and guides implementation of strategies, processes, and activities for using customer information to enhance customer relationships for improved demand forecasting, more effective and efficient resource planning, and capital allocation. Develops skills in using data to identify customer lifetime value and total cost-to-serve, emphasizes coordination of all functional areas of the firm (marketing/sales, operations/logistics, finance, accounting, HR, etc.).
Prerequisite:
ITAN175 AND MKT310 OR ITA175 OR ITM175 OR MKT3330 OR MKTG210 OR MRKT200