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• MILS 404: Developing Adaptive Leaders

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  The focus is on Leadership, ethics, management, and decision-making process. A study of U.S. Army staff organization at various command levels and the responsibilities of the staffs as a whole and of each staff section. Emphasis is placed on the staff planning sequence. Written and oral military communication skills are also reviewed.
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• MILS 450: Topics in Military Science

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  An analysis of topics related to military science within a framework provided by the instructor. Possible topics may include, but are not limited to, contemporary issues in the U.S. military, such as Battle Command, Individual and Collective Training, Leader Development, Military Ethics, Joint Operations, Stability and Support Operations, and Modularity.
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• MKT 360: Fundamental Mktg Analytics

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Introduces students to the methods of marketing analytics in a manner suitable for practitioners. Class examples and exercises are drawn for real-world situations, and students will be actively engaged in executing analytic techniques on sample and actual data using relevant software such as Microsoft Excel and the R programming environment. Prerequisite:    MKT310 AND EC156 AND EC256 OR MA123
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• MKTG 210: Marketing Principles

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Surveys the fundamental features of contemporary marketing systems and the planning required to make available satisfying goods and services to customers at a profit. Explains the role of marketing in society and the institutions which compose the market system. Describes components of the marketing mix-product planning, distribution, pricing and promotion. Prerequisite:    ECON122 OR EC122 OR ECO103 OR ECO1102
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• MKTG 320: Intro to Pricing

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Introduces fundamental economic, analytical, and psychological concepts to address costs, customers, and competition for effective design and implementation of pricing strategies. Develops skills to set prices for new businesses and modify prices for existing market offerings. Emphasizes applications of pricing strategies to small business. Prerequisite:    MKTG210 OR MKT310 OR MKT3330 OR MRKT200
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• MKTG 330: Consumer Behavior

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Analyze the role of the consumer as the ultimate buyer of the product and the strategy and forces directed at the consumer by the seller. Topics include models of consumer buying behavior, consumer motivation, interpersonal and intrapersonal influence on the consumer as a decision maker in the marketplace. This course may be offered in traditional and distance education formats. Prerequisite:    MKTG210 OR MKT310 OR MKT3330 OR MRKT200
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• MKTG 331: Digital Marketing

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Introduces students to the fundamentals of digital marketing and its application within online and mobile environments. Special emphasis will be placed on how digital marketing has disrupted the traditional marketing landscape and its influence on the sales funnel, creating customer personas, customer and brand relationships, consumer value and bonding, the importance of content development, native advertising among digital platforms, and the impact and of analytics in decision-making. Prerequisite:    MKTG210 OR MKT310 OR MKT3330 OR MRKT200
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• MKTG 340: Integrated Marketing Comm

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Provides students with a foundation in the development and execution of communications strategies for any organization. Primary emphasis is placed on consumer insight, branding, market segmentation and positioning, message strategy, promotion and the execution of marketing communications through appropriate media technologies. Prerequisite:    MKTG210 OR MKT310 OR MKT3330 OR MRKT200
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• MKTG 341: Prin of Selling

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Analyzes selling as a profession, includes preparation for successful selling, steps and procedures associated with the sales process, and special selling topics. Students apply sales principles and techniques while conducting sales presentations Prerequisite:    ECON121 AND ECON122 AND MKT310 OR EC121 OR EC122 OR ECO102 OR ECO103 OR ECO1101 OR ECO1102 OR MKT3330 OR MKTG210 OR MRKT200
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• MKTG 350: Omnichannel Retail

  3.00 Credits

  Commonwealth University of Pennsylvania

  
  Presents retailing and retail management from a holistic, omnichannel perspective. The course is designed to embrace the evolution of retailing by understanding the impact technology has on retailers and consumers. The traditional retail environment will be discussed as well as retailing in the digital age. The course will cover elements of the channels distribution system, consumer/marketing analysis, store location, store layout, merchandising, pricing, service levels, and promotional issues using an omnichannel business model. Prerequisite:    MKTG210 OR MKT310 OR MKT3330 OR MRKT200
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