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• MKTG 3200: Principles of Selling

  3.00 Credits

  Pennsylvania Western University

  
  This course is an introduction to the role of the professional salesperson in the marketing process. Students will examine characteristics and skills necessary for success in sales, techniques for identifying prospects and buyers, importance of relationship building, and ethical sales behaviors.
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• MKTG 3210: Sales Management

  3.00 Credits

  Pennsylvania Western University

  
  This course provides an understanding of the concepts and theories pertaining to sales management and its importance in the successful implementation of marketing strategies. Students will examine planning, organizing, and evaluating a sales force in different contexts and in ethical behaviors.
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• MKTG 3410: Marketing for Non-Profits

  3.00 Credits

  Pennsylvania Western University

  
  This marketing course is designed for both business and non-business majors that differentiates between for-profit and not-for-profit organizations, investigates the competitive environment facing nonprofits (e.g., hospitals, churches, charities, colleges, etc.), and applies research techniques and marketing tools to the nonprofit entity.
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• MKTG 3510: Advertising Management

  3.00 Credits

  Pennsylvania Western University

  
  This course serves to present the theories and concepts involved in the understanding of the advertising mix: advertising, public relations, sales promotion and professional selling. Topics include marketing communication, branding, promotional opportunity analysis, theoretical frameworks, types of appeals, and executional framework.
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• MKTG 3610: Entrepreneurial Mktg

  3.00 Credits

  Pennsylvania Western University

  
  This is a marketing course designed to address the strategies and analysis within the entrepreneurial process to establish a new business or to launch a new product line in an established organization. This course is directed toward how to successfully analyze new venture opportunities
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• MKTG 3630: Integrated Mktg Communication

  3.00 Credits

  Pennsylvania Western University

  
  Advertising is a marketing communication process whereby information is provided and transmitted for the firm. Advertising and promotion face a rapidly shifting landscape. A decline in traditional media viewing combined with the rise in internet usage and the use of social media have created a new paradigm. Effective advertising and marketing campaigns often now involve more than one well-made commercial because such a wide variety of media are available. Today, all the communication tools are together grouped as integrated Marketing Communications or Promotional Mix. This course provides the theory, concepts, and applications related to various elements of the promotional mix - advertising, sales promotion, direct marketing, public relations, and personal selling.
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• MKTG 3640: Integrated Mktg Communications

  3.00 Credits

  Pennsylvania Western University

  
  This course focuses on the importance of Integrated Marketing Communication to marketing firms. Students will explore the effective management of communication channels from advertising, personal selling, sales promotion, public relations, direct marketing to the utilization of variety of social media platforms, to create consistent brand image.
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• MKTG 3660: Channels of Distribution

  3.00 Credits

  Pennsylvania Western University

  
  Examines factors involved in the selection of marketing and e-marketing channels and problems involved in managing the task efficiently.
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• MKTG 3690: Services Marketing

  3.00 Credits

  Pennsylvania Western University

  
  This course introduces students to the field of service businesses. Services are majority of the US economy. Marketing of services is unique in contrast to marketing of goods. Students will be prepared to become successful managers in service organizations by addressing the distinct needs and challenges in marketing and delivering services.
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• MKTG 3700: Business to Business Marketing

  3.00 Credits

  Pennsylvania Western University

  
  This course emphasizes characteristics and dynamics of commercial, government and institutional markets. Students will explore the marketing strategies of these markets to remain competitive within the business to business marketing environment. Details will be focused on the marketing concept philosophy in the context of business marketing.
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