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• MKT 121: Personal Sales Management

  3.00 Credits

  Montgomery County Community College

  
  This course focuses on highlighting the sales person as an essential element in providing value to an organization and to the customer. The course emphasizes the importance of securing, building and maintaining long term relationships in sales. This course presents clear and concise information on successful approaches to selling in the contemporary business environment. Students will learn how to manage and add value to the buyer -seller relationship process. Students will learn to apply the model for relationship selling that is used by firms today.
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• MKT 131: Advertising & Promotion

  3.00 Credits

  Montgomery County Community College

  
  Students learn the theory and practice of advertising and marketing promotions, including advertising principles and practices plus the integration of other types of marketing promotions. Focus is on the process of advertising, promotions and media working together for strategic and effective Marketing Communications. Emphasis is placed on understanding, identifying, evaluating, selecting and planning the various types of promotions.
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• MKT 172: Sport Marketing

  3.00 Credits

  Montgomery County Community College

  
  This course provides a foundation in marketing and scholarly theory with the perspectives of experts who have been actively involved in the sport industry. A worldwide range of examples from all levels of sports, the use of market-driven tactics and marketing analytics will teach students how to satisfy the target market and maximize profits. New technologies on enhancing customer relationships through social media, content marketing, ticketing strategies, and eSports are thoroughly discussed. Additional topics include segmenting sports consumers, experiential marketing, product strategy, brand communication campaigns, sponsorship -linked marketing, and more.
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• MKT 211: Digital Marketing

  3.00 Credits

  Montgomery County Community College

  
  This course is designed to provide a structured and comprehensive look at the complex and challenging areas of Digital Marketing. Classic marketing principles will be applied to Digital Marketing. Students will learn how to maximize the power of Digital Marketing in the business world and assess the opportunities available with Digital Marketing. Students will develop proficiency in making critical strategic marketing decisions. Students will learn to appreciate the innovation and technology of this growing Marketing media and acquire the knowledge to implement Digital Marketing solutions into marketing strategies.
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• MLT 106: Phlebotomy

  4.00 Credits

  Montgomery County Community College

  
  This is a comprehensive, one-semester AMT-approved course in the fundamentals and practice of phlebotomy (blood specimen collection). Lecture topics include venipuncture, capillary collection, safety, medical terminology, orientation to the clinical laboratory and health care, and specimen handling and processing. Students spend 100 hours in a hospital laboratory practicing blood collection techniques under supervision. Upon completion of the course, students are eligible to sit for national certification examinations and may seek employment as phlebotomists. Additionally, students are certified in American Heart Association Adult Cardiopulmonary Resuscitation (CPR). This course is subject to a course fee.
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• MLT 110: Introduction for the Medical Laboratory Technician

  4.00 Credits

  Montgomery County Community College

  
  This course introduces the student to varied aspects of Medical Laboratory Technician careers. The course is a combination of classroom and laboratory experiences. Subjects covered include general laboratory techniques, safety, professional issues, an introduction to the role of computers in the laboratory setting, and some basic concepts and analyses from each of the major areas of the medical laboratory. This course is subject to a course fee.
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• MLT 123: Immunohematology Lecture

  2.00 Credits

  Montgomery County Community College

  
  Comprehensive course in fundamentals of theory and practice in blood banking, including blood group systems, antibody detection and identification, compatibility testing, donor selection and processing, component therapy, and transfusion reactions.
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• MLT 124: Immunohematology Laboratory

  1.00 Credits

  Montgomery County Community College

  
  The student develops proficiency in basic laboratory procedures for the blood bank, including specimen collection and handling, blood typing, neonatal testing, antibody screening and identification and compatibility testing. This course is subject to a course fee.
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• MLT 125: Hematology Lecture

  2.00 Credits

  Montgomery County Community College

  
  Comprehensive course in the fundamentals of theory and practice in clinical hematology and hemostatis, including hematopoiesis of red and white cells, cell function, correlation of test results with pathophysiology, and the principles of routine analyses and instrumentation.
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• MLT 126: Hematology Laboratory

  1.00 Credits

  Montgomery County Community College

  
  Students develop proficiency in basic laboratory procedures in hematology and hemostasis, including complete blood counts, platelet counts, differentials, basic coagulation tests, cell counts, and specimen collection and handling. Instrumentation is introduced. This course is subject to a course fee.
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