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• MAT 210: Calculus I

  4.00 Credits

  Pennsylvania Highlands Community College

  
  This course is designed as the first calculus course for students pursuing degrees in mathematics, engineering, or the natural sciences. Students are introduced to the basic concepts of calculus including limits, continuity, derivatives, applications of derivatives, and integration. Logarithmic exponential and trigonometric functions are included. Prerequisite: MAT170 Precalculus or by placement exam 4 credits Prerequisite:    MAT170
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• MAT 220: Calculus II

  4.00 Credits

  Pennsylvania Highlands Community College

  
  This course covers integration techniques and applications, special integration rules and formulae, and infinite series. This is a continuation of the information learned in MAT210 Calculus I. Prerequisite(s): MAT210 Calculus I 4 credits Prerequisite:    MAT210
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• MAT 230: Calculus III

  4.00 Credits

  Pennsylvania Highlands Community College

  
  This course is designed as the third calculus course for students pursuing degrees in mathematics, engineering, or the natural sciences. Topics include conics and polar coordinates, vectors and vector-valued functions, functions of several variables including partial derivatives and multiple integration. Prerequisite: MAT220 Calculus II 4 credits Prerequisite:    MAT220
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• MKT 100: Consumer Behavior

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course provides the student with an introduction to the study of the underlying behavioral processes as they affect consumer buying. Topics to be covered include understanding how consumers encounter, choose, and consume products. Marketers' ethics and social responsibility will also be discussed. 3 Credits
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• MKT 120: Marketing Research

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course covers the fundamentals of the marketing research process and different types of procedures at each stage of the process including data collection, sampling, and statistical analysis. 3 Credits
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• MKT 140: Advertising

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course is an introduction to advertising. Emphasis will be placed on advertising and public relations concepts, promotional writing and visual communication, and the effective use of media. Building an advertising plan and using the plan to make decisions will also be discussed. 3 Credits
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• MKT 200: Sales and Customer Service

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course is an introduction to sales and customer service. Emphasis will be placed on the developing relationships, delivering value and delivering excellent customer service. Topics to be covered include ethics in selling, communication styles, developing product selling strategies that create value, the buying process and buyer behavior and servicing the sale and building partnerships. 3 Credits
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• MKT 220: Digital Marketing Analytics

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course is an introduction to digital marketing analytics. Emphasis will be placed on foundational analytic concepts, using analytics to make brand and customer related decisions, and anticipating crisis situations using analytics. Building a research plan and creating reports that aid in decision making will also be discussed. 3 Credits
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• MPR 100: Introduction to Production

  3.00 Credits

  Pennsylvania Highlands Community College

  
  Students learn the basics of audio and video production by means of exploring the fundamentals of production: media aesthetics, audience analysis, choice of medium, visual writing, and more. The course covers theory, terminology, and techniques. Basic technical and aesthetic skills of both radio production and television studio production are covered. Students apply these fundamentals by participating in hands-on group projects. 3 credits
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• MPR 130: Radio Production

  3.00 Credits

  Pennsylvania Highlands Community College

  
  This course introduces the student to digital audio radio production through Adobe Audition software in the classroom and in the college's Black bear Audio Lab. The student will learn the production theories and then produce digital audio presentations for radio and electronic-based media applications, some of which will air on the college's radio station Black Bear 103.7. These productions will also be used to create an audio portfolio for each student. 3 credits
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