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• COM 302: Strategic Communication Principles and Theory

  3.00 Credits

  Lincoln University of Pennsylvania

  
  This is an introductory course that explores strategic communications principles, persuasion, theories, research, and industry practice. This course will outline the areas of strategic communications (public relations, advertising and integrated marketing) as an integral part of mass communications. Students will learn the theoretical background and practical uses of strategic communications to deliver messages that reach publics and target audiences. Additionally, this course will introduce students strategic communications careers.
  ShareCOM 302 - Strategic Communication Principles and Theory

• COM 312: Audio Production

  3.00 Credits

  Lincoln University of Pennsylvania

  
  This course introduces students to the theory and practice of audio production for digital media. Students are taught principles of sound recording, digital editing and special effects, with applications to newsgathering and production, audio streaming, and digital film/video production.
  ShareCOM 312 - Audio Production

• COM 320: Gender and the Media

  3.00 Credits

  Lincoln University of Pennsylvania

  
  This course examines intersectional representations of race, class, gender, and sexual identity in the media. It will survey issues of authorship, audience, and the ways in which various media content (online, film, television, journalism, advertising and public relations) enables, facilitates, and challenges these social constructions in society. It will also consider gender in media industries. It will introduce students to feminist and critical approaches to media. The course will also survey the images and impact of women in media.
  ShareCOM 320 - Gender and the Media

• COM 322: African Americans and Media

  3.00 Credits

  Lincoln University of Pennsylvania

  
  The purpose of this course is to describe and analyze the unique contributions of African-Americans to the broadcast industry. Further, the course will examine historically the trends and treatments of African Americans by the American broadcasting establishment. This course serves as an elective course for communication majors.
  ShareCOM 322 - African Americans and Media

• COM 323: Media and Popular Culture

  3.00 Credits

  Lincoln University of Pennsylvania

  
  This course will examine the role of popular culture in everyday life, with a particular emphasis on the organization of mass media industries, the relationship between cultural consumption and social status, and the social significance of leisure activities from sports to shopping.
  ShareCOM 323 - Media and Popular Culture

• COM 324: Media and Cultural Differences

  3.00 Credits

  Lincoln University of Pennsylvania

  
  This course will examine how media present different cultures and subcultures and how members of various groups may relate differently to the media. This course increases student sensitivity in relationships with different cultures.
  ShareCOM 324 - Media and Cultural Differences

• COM 326: Public Relations & Advertising

  3.00 Credits

  Lincoln University of Pennsylvania

  
  Public Relations & Advertising
  ShareCOM 326 - Public Relations & Advertising

• COM 331: Digital News Reporting and Production

  3.00 Credits

  Lincoln University of Pennsylvania

  
  Students work in the field to research, shoot, write, and edit news stories. They develop reporting and interviewing skills, visual acuity, utility for the eye and ear and general video performance abilities.
  ShareCOM 331 - Digital News Reporting and Production

• COM 332: Digital Media Strategies and Publishing

  3.00 Credits

  Lincoln University of Pennsylvania

  
  An online structure is required for every media organization, and media professionals must be proficient in using online tools and resources. This course will prepare students for these advancements by teaching the basics of producing media content and strategically planning for distribution across both Web and mobile platforms. Areas of focus will include online storytelling, digital imaging and photo journalism, multimedia presentations, responsible use of social media, blogging, and the legal and ethical challenges created by the free flow of information on the Internet. Prerequisite:    SELEC
  ShareCOM 332 - Digital Media Strategies and Publishing

• COM 333: Editing and Multimedia Design

  3.00 Credits

  Lincoln University of Pennsylvania

  
  Students develop and practice the craft of digital editing, copyediting, and layout across multimedia platforms. They learn to edit stories for content, structure, word usage and story flow. Students learn appropriate software to design pages and edit still and moving images.
  ShareCOM 333 - Editing and Multimedia Design