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• CMST 367: Advertising and Propaganda

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course will provide an introduction to the special type of persuasive communication that characterizes both advertising and other forms of propaganda. Advertising, other forms of sociological propaganda, and political propaganda will be studied in terms of their relation to society, their techniques, and the ethical issues that they raise. Prerequisite:    CMST126 AND CMST250 AND ENGL103
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• CMST 370: GE: Film Genres

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  These courses will analyze significant films of either one or two genres in an attempt to define the characteristics of each genre and understand their cultural meaning. Readings will focus on the genres historical development with emphasis on their relation to the social currents of the times. Representative films will be screened. Selected genres will vary with each offering of the course. Genres studied will include: the comedy film, the science fiction film, the musical film, the documentary film, the film noir, and the horror film. Prerequisite:    CMST126 AND CMST163 AND ENGL103
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• CMST 410: Comparative Media

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course will expose students to media from around the world. Students will learn how to compare media content, formats, systems, and ownership structures in an effort to better understand underlying assumptions that help shape our perceptions of the world. Prerequisite:    CMST126 AND CMST310
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• CMST 415: Genres Of Rhetoric

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course will examine one or two rhetorical genres to define the characteristics of each and understand its nature, meaning, and influence within a particular cultural movement. Students will apply classical and contemporary rhetorical theories to genres such as presidential, war, feminist, and environmental rhetoric. Representative examples of speeches, letters, essays, advertisements, and demonstrations will be analyzed. Prerequisite:    CMST111 AND CMST329 AND ENGL203
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• CMST 429: Criticism of Rhetoric and Public Address

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course is designed to develop and enhance the students critical response to rhetorical discourse in the area of public address. The course includes a survey of rhetorical theory and opportunity to evaluate critically examples of rhetorical discourse from these various theoretical points of view. Prerequisite:    CMST111 AND CMST329 AND ENGL203
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• CMST 440: Ethical and Legal Issues in Broadcasting

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course will cover ethical and legal issues that confront broadcasters in their daily routine. Topics include programming decisions, FCC regulation, community standards, personnel management and precedent-setting court cases. Prerequisite:    CMST126 OR CMST229 AND PHIL110 OR PHIL231
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• CMST 441: Communication Law

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course focuses on communication law principles and practices essential to professional communicators in many fields. Topics include, but are not limited to, the role of the first amendment, defamation, privacy, protection of sources and journalists, access to government places and documents, and a particular emphasis on examining the impact of the digital technology on both national and international laws protecting intellectual property. Pre-requisite: CMST 126 or CMST 111, POLS 211, and a minimum of 60 undergraduate credits. Prerequisite:    CMST126 OR CMST111 AND POLS211 AND ENGL103
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• CMST 445: Mass Media & Communication Ethics

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course examines the various viewpoints and theories on mass media and communication ethics. The course investigates the correspondence and discussions between the scholars and professionals involved in various subdivisions of communication and ethics. The course aims to study and explore the philosophical bases of decisions, empirical studies, and literature dealing with mass media content and the behavior of practitioners in journalism, broadcasting, public relations, advertising, and other mass communication disciplines. Prerequisite:    CMST126 AND CMST250 OR PHIL110
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• CMST 455: Public Relations Campaigns

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course will provide a pedagogical simulation to develop a potential public relations campaign. Students will follow the professional and theoretical steps of research, planning, communication and evaluation in a public relations campaign process. Campaign topics will usually be selected from the national case study competition by the Public Relations Student Society of America (PRSSA). Prerequisite:    CMST126 AND CMST250 AND ENGL205 OR ENGL215 AND CMST255 AND ENGL305 AND CMST355 OR CMST365
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• CMST 460: Rhetoric of Innovation

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course covers the role of rhetoric and persuasion in the diffusion of innovation. Using theories of diffusion of innovation and contagion, students will examine rhetorical strategies and communication channels and their influence on diffusion including adoption, rejection, discontinuance, and reinvention of innovations. Innovations covered include emerging industries, businesses, products, and ideas. Prerequisite:    CMST111 AND CMST250 OR CMST329 OR CMST350 OR MGT200 OR MGT204 OR HRTM101
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