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• MGT 371: Advertising Management

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  A comprehensive survey of the principles of advertising is combined with advertising practices to introduce students to the functions that advertising performs in selling activities. Advertisers, advertising agencies, consumer behavior, and market research are analyzed in terms of their relationships to advertising media, market segmentation, and advertising strategies. While emphasis is placed on creative advertising and advertising testing, special types of advertising are also covered. Prerequisite:    MGT201 AND MGT204
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• MGT 375: Innovation and New Product Development

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  The primary focus in this course is the process of innovation and new product development. Topics include adoptions of innovation and technology, creativity and brainstorming, new product adoption models, and the market research necessary for progressively developing, introducing and continuous improvement of products. Prerequisite:    MGT370 AND MGT250 OR MATH110 AND ECON111 AND ECON112
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• MGT 400: Applied Business Statistics

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This class extends students' knowledge of the SAS programming language for analysis of data. Students will use SAS to write programs for reading and processing data, and for descriptive and basic statistical analysis. Prerequisite:    MGT101 AND MGT300 AND MATH110
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• MGT 423: Total Quality Management

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course focuses on the essence, principles, and practices of total quality management (TQM). Topics covered include: a culture of quality, the effect of quality on competitiveness, ethics and corporate social responsibility, strategic alliances, effective communication, continuous improvement methods, such as Six Sigma and Just-in-Time manufacturing. Prerequisite:    MGT200 AND MGT250 AND MGT351 AND MATH110
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• MGT 430: Internal/Operational Auditing

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  Internal auditors act as agents of continuous organizational improvement through their analysis of information system integrity and reliability, resource security and productivity, policy compliance, and operational efficiency and effectiveness. This course is a comprehensive survey of Institute of Internal Auditor standards, procedures and practices for this important value-added activity. Prerequisite:    MGT200 AND MGT211 AND MGT212
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• MGT 431: External/Financial Auditing

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  Independent external auditors (CPAs) examine evidence regarding a firms transactions and condition and report their conclusions about the fairness of the firms financial reporting. This course is a comprehensive survey of American Institute of CPA auditing standards, procedures, and reports. May be taken concurrently with MGT 332. Prerequisite:    MGT211 AND MGT212 AND MGT331
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• MGT 432: Intermediate Financial Accounting 3

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  The completion of the in-depth study of the Financial Accounting Standards Board (FASB) body of principles of recognition and measurement begun in MGT 332. Topics include: stockholders equity, investing assets, and specialized topics enacted by the FASB. Prerequisite:    MGT211 AND MGT212 AND MGT331 AND MGT332
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• MGT 434: Financial Statement Analysis

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course explores the basic tools necessary to analyze financial statements primarily from a credit grantor's perspective. It examines ratio analysis, cash flow analysis, balance sheet and income statement analysis, and trend analysis. It emphasizes cash flow generation, liquidity, leverage, profitability, and asset utilization. Prerequisite:    MGT211 AND MGT212 AND MGT331 AND MGT332
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• MGT 435: Advanced Accounting

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course provides an analytical overview of the accounting problems associated with mergers, acquisitions, and the preparation and interpretation of financial reports with respect to the resultant combined corporate entities, translation of foreign financial statements, and governmental fund and not-for-profit accounting. International perspectives and ethical issues are integrated throughout. Prerequisite:    MGT331 AND MGT332
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• MGT 438: Forensic Accounting

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This is an introductory course in Forensic Accounting. Students will be introduced to concepts of engagement selection and planning, gathering and evaluating evidence and conducting fraud investigations. An overview of the legal environment of fraud, procedures for gathering evidence, transforming data into evidence, and professional responsibilities of fraud examiners will be covered. Prerequisite:    MGT211 AND MGT212 AND MGT331 AND MGT332
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