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• HRTM 430: Hospitality Data Visualization

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course provides hands-on application in hospitality and tourism industry data visualization. Students will apply hospitality and tourism data analytic principles and learn advanced application in creating interactive visualization for effective communication with a wide range of stakeholders.
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• HRTM 431: Hsptlty & Trsm Str Mkt Plning

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  Building on the marketing principles and concepts learned in Hospitality & Tourism Marketing, this course develops the analytical and critical thinking skills necessary for effective strategic marketing. Prerequisites: HRTM 310; HRTM 331; MGT 211; MATH 110: ENGL 103; and Writing Level II course. Prerequisite:    HRTM310 AND HRTM331 AND MGT211 AND MATH110 AND ENGL103
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• HRTM 432: Tour Planning & Management

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course familiarizes the student with the tour planning process including designing, costing, and marketing an escorted tour. Responsibilities of the tour manager and the tour operator are discussed. Prerequisite:    HRTM232 AND HRTM334 AND HRTM335
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• HRTM 436: Meeting and Convention Planning and Management

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  Students who complete this class are expected to understand the scope and organization of the meetings and convention industry, and to develop the skills necessary to plan and manage a meeting or convention. Prerequisite:    HRTM232 AND HRTM331
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• HRTM 439: Touring Abroad

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course is designed to be an educational experience that combines classroom instruction in the basics of international travel and tour operations (HRTM 335 and HRTM 432) within an authentic setting. Destination of the tour varies. Prerequisite:    HRTM232 AND HRTM335
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• HRTM 441: Hospitality & Tourism Financial Management

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course continues the study of the financial structure of business at an advanced level with emphasis in the hospitality and tourism industries. The course includes the examination of cost controls, managerial accounting, cost-volume-profit analysis, pricing methods and other management financial tools. Emphasis is placed upon the preparation, interpretation and application of financial instruments. Prerequisite:    HRTM211 AND HRTM232 AND HRTM241 AND MGT211 AND HRTM311 AND HRTM321
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• HRTM 451: Hotel Law

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course traces the origin and development of innkeeping law and introduces the language and role of common law and statutory law in delineating the legal rights and responsibilities in the hotel industry through the analysis and interpretation of actual case studies. Prerequisite:    HRTM101 AND HRTM211 AND HRTM321
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• HRTM 461: Hospitality Data Analytics

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course emphasizes the important role that data science plays in management decision making. Topics covered include foundation metrics in hospitality data analysis and integration of hotel industry data, utilization of mathematical formulae to perform comprehensive bench-marking and performance reports in the hospitality industry. Prerequisite:    MATH110 AND HRTM241 AND HRTM331
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• HRTM 462: Advanced Hospitality Analytics

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course focuses on advanced analytical skill sets to increase decision making efficacy, research and power within the hospitality and tourism management industries. Students will examine competitive marketing strategies, event impact analysis, and completing hospitality and tourism industry research projects. Prerequisite:    HRTM315 AND HRTM461
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• HRTM 485: IS:

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  Enrollment is contingent upon the students compliance with all departmental standards and requirements.
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