Search

• BUSA 232: Principles of Marketing

  3.00 Credits

  Northampton County Area Community College

  
  Principles of marketing and analysis of the four variables of the marketing mix: product, price, promotion, and distribution; marketing concepts as related to products and services and businesses and non-profit organizations. Also available through Online Learning. Prerequisite:    ENGL 101
  ShareBUSA 232 - Principles of Marketing

• BUSA 235: Principles of Advertising and Public Relations

  3.00 Credits

  Northampton County Area Community College

  
  This course is an introduction to the principles of advertising and public relations (familiarity with Microsoft Word, PowerPoint and Internet recommended). This includes the analysis of advertising's role within marketing; how advertising works; the consumer audience; advertising research and planning; advertising media, ad design and copywriting, promotional tools; ad campaign evaluation and the role of public relations. Offered in Fall Semester Only. Prerequisite:    BUSA 232
  ShareBUSA 235 - Principles of Advertising and Public Relations

• BUSA 252: Quality Management

  3.00 Credits

  Northampton County Area Community College

  
  Principles and methods used in modern quality management; TQM tools and processes, statistical process control, employee problem-solving; quality as a strategic imperative. Offered fall semester only.
  ShareBUSA 252 - Quality Management

• BUSA 260: International Business Practice Firm

  3.00 Credits

  Northampton County Area Community College

  
  Using an international business model, the students work as team members in a simulated business firm in a state-of-the-art facility; students have the opportunity to perform various business functions (i.e. accounting, human resources, marketing/sales, purchasing/inventory control) as the firm transacts business with students in other simulated companies both in the U.S. and in other countries. Prerequisite:    ACCT 101, BUSA 131, BUSA 205, BUSA 221G, and CISC 104
  ShareBUSA 260 - International Business Practice Firm

• BUSA 270: Marketing Simulation

  3.00 Credits

  Northampton County Area Community College

  
  Students work as a team in a simulated advertising agency setting to develop a creative Integrated Marketing Communication Program. In creating the program, students apply all aspects of marketing from previous coursework (i.e advertising/PR campaigns, brochure/sell sheet development, website design, sales promotion, personal selling, etc.). Students are involved in creative and critical thinking, decision making, environmental scanning and team activities. Offered spring semester only.
  ShareBUSA 270 - Marketing Simulation

• BUSA 272: Finance/Applied Investment Management

  3.00 Credits

  Northampton County Area Community College

  
  An introduction to the nature of the finance function, to develop a foundation of financial management concepts. This will enable to the student to review and analyze financial statements, the time value of money, financial markets, and institutions, estimate risk and return, calculating the cost of capital, and estimating cash flows on capital budgeting projects. Students will manage a portfolio of debt and equity securities with the goal of providing an above average, risk-adjusted return.
  ShareBUSA 272 - Finance/Applied Investment Management

• CADM 100: Engineering Graphic Essentials

  3.00 Credits

  Northampton County Area Community College

  
  This course provides an introduction to drafting procedure, practice, and principles. Basic skills and techniques of drafting including freehand orthographic and pictorial sketching will be covered. Emphasis will be placed on the essentials of lines, lettering, multiview projections, section views, dimensioning, tolerancing and notation in the execution of detail and assembly drawings. An introduction to interpreting mechanical drawings and CAD software usage will be explored.
  ShareCADM 100 - Engineering Graphic Essentials

• CADM 115: Computer Aided Design I

  3.00 Credits

  Northampton County Area Community College

  
  This is the first of three courses that explores the Autodesk AutoCAD software. This course introduces the basic 2D elements of computer-aided drafting using AutoCAD. Basic skills including screen controls, file management, creating entities, editing techniques, creating two-dimensional drawings, and printing/plotting methods will be covered. Prerequisite:    CADM 100 (Prerequisite or Corequisite) Corequisite:    CADM 100
  ShareCADM 115 - Computer Aided Design I

• CADM 117: Technical Drawings

  3.00 Credits

  Northampton County Area Community College

  
  This course introduces the concepts of interpreting and sketching engineering drawings and specifications. The course will cover multiview projection, dimensioning, section, geometric dimensioning and tolerancing; working drawings, and pictorials. The introduction to electrical, electronic, tooling, welding, piece part, sub-assembly, and assembly drawing are covered. Also available through Online Learning.
  ShareCADM 117 - Technical Drawings

• CADM 120: Introduction to Measurement and Metrology

  3.00 Credits

  Northampton County Area Community College

  
  This course provides an introduction to quality control and mechanical measurement techniques used in manufacturing environments. The course introduces the concepts, principles, and techniques of measurement using various types of measuring equipment.
  ShareCADM 120 - Introduction to Measurement and Metrology