3.00 Credits
This course is an introduction to and exploration of type design, history and contemporary use. The development of letter formation through calligraphic exploration, letterpress, poster design and digital experimentation will be examined for creative potential, corporate identification and personal exploration. Students incorporate design ideas, conceptual thinking, topographic elements, color usage and various imaging techniques. Assignments demonstrate visual solutions for realistic design problems, with emphasis on traditional as well as computer-based solutions. Technical concerns that explore historic letterpress printing, as well as digital applications including aesthetic and legal aspects are covered.