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• MRKT 490: Independent Study

  1.00 - 3.00 Credits

  Slippery Rock University of Pennsylvania

  
  In-depth reading and/or research with the guidance of a faculty member in an area selected by the student. Independent Study courses give students the opportunity to pursue research and/or studies that are not part of the university's traditional course offerings. Students work one on one or in small groups with faculty guidance and are typically required to submit a final paper or project as determined by the supervising professor.
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• MRKT 495: Workshop

  1.00 - 6.00 Credits

  Slippery Rock University of Pennsylvania

  
  A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.
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• MRKT 498: Selected Topics

  1.00 - 3.00 Credits

  Slippery Rock University of Pennsylvania

  
  A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.
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• MRKT 590: Experimental

  1.00 - 3.00 Credits

  Slippery Rock University of Pennsylvania

  
  A unique and specifically focused course within the general purview of a department which intends to offer it on a one time only basis and not as a permanent part of the departments curriculum.
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• MRKT 595: Workshop

  1.00 - 6.00 Credits

  Slippery Rock University of Pennsylvania

  
  A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.
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• MRKT 598: Selected Topics

  1.00 - 3.00 Credits

  Slippery Rock University of Pennsylvania

  
  A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.
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• MRKT 603: Global Dynamics of Business

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  Globalization and its challenges; cultural diversity and business enterprise; sustainability and ethical challenges in global business; issues of international trade and finance; foreign direct investment; entering foreign markets; global production; global human resource management.
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• MRKT 632: Marketing Seminar

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  This course is designed to be the final marketing course for a student in the MBA program. As such, students are expected to demonstrate understanding and a mastery of a broad array of marketing management topics, and how they impact the overall business enterprise.
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• MRKT 636: Sales Management

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  The content of this course includes coverage of the policies and practices in organizing, recruiting, selecting, training, compensating, motivating, and evaluating a sales organization.
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• MRKT 658: Strategic Marketing Management

  3.00 Credits

  Slippery Rock University of Pennsylvania

  
  This course covers the application of marketing concepts, models, technologies, and techniques to marketing problems, emphasizing strategic thinking and analysis in a global environment. Also covered are market research and information usage, and data-driven, ethical strategic marketing decision making.The course provides students with solid experience in creating market-driven and market-driving strategies for the future success of a business. A focus is on discovering and developing a set of unique competencies for a firm that leads to sustainable competitive advantage in the marketplace. Students are provided opportunities to develop and practice creative problem-solving and decision-making skills to simulate the requirements of today's complex market environment. Industry analyses will be performed that include the following: internal/external analysis, customer analysis, competitor analysis, market/submarket analysis, and comparative strategy assessment.
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