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• COM 401: Film in the Contemporary World

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This course reviews the economic, political and social aspects of the storytelling process in films. Though students are exposed to the various components of the filmmaking process, more importantly, they are taught how to analyze, critique and theorize contemporary narrative, documentary and global films. Students are expected to apply these concepts to discussions and various writings assigned in the course. This class is not available for graduate credit.
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• COM 405: Brand Journalism

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  More businesses and organizations are becoming media creators, producing original blogs, videos, digital and print magazines, and other content. Brand journalism (also called content marketing) has quickly become a ubiquitous presence on the media landscape. Brands and content strategists frequently hire journalists to create this content, as they have strong news judgment, conduct solid research and reporting, and write what readers want and need. Public relations professionals may work on strategy, research, social media and content creation. In this course, students will learn how to apply journalistic techniques and practices to create original multimedia content and develop strategies for companies, nonprofits and brands. Students can expect to analyze and compare brands and their content, create customer personas and editorial calendars, write original blog and social media posts, design storyboards and more. This class is available for graduate credit.
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• COM 410: Women and the Media

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Introduces overview of the many and varied contributions of women in mass media. Through slide lectures, documentary videos, and student research presentations, students explore the lives and work of women media professionals, explore some of the notable historical obstacles to women in this once male-dominated field: sexist attitudes, stereotypes, lack of women in management, and conflicts between job and family. Also examines the ethnic diversity of women in this important professional field. Will explore how women's style and vision differs from their male counterparts. If prerequisite courses are not met instructor approval is required. This class is available for graduate credit. Prerequisite:    (COM 111 FOR LEVEL U WITH MIN. GRADE OF C AND COM 112 FOR LEVEL U WITH MIN. GRADE OF C) OR GPRE FOR MIN. SCORE OF 1
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• COM 424: Media Producing & Performance

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This course serves as the culminating experience for students in the Media Production concentration and includes a professional project. Develops skills in both production and on-air performance for television, along with an understanding of how each area affects the other. Students will develop news judgment in selecting information to place before an audience, further develop writing skills introduced in COM 285 Basic News Reporting and COM 224 Media Scriptwriting, learn production formatting and style, learn the specialized professional language of television production, understand and apply legal and ethical obligations and limits of a television producer. Students will produce a live television program during the course. This class is not available for graduate credit. Prerequisite:    (COM 224 FOR LEVEL U WITH MIN. GRADE OF D OR COM 285 FOR LEVEL U WITH MIN. GRADE OF D) AND COM 284 FOR LEVEL U WITH MIN. GRADE OF D
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• COM 425: Feature Writing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Deals with specialized writing for newspapers and magazines and offers instruction and practice in developing ideas for articles, using research methods, and writing for mass audiences. Keyboarding skills required. If prerequisite courses are not met instructor approval is required. This class is available for graduate credit. Prerequisite:    (COM 111 FOR LEVEL U WITH MIN. GRADE OF C AND COM 112 FOR LEVEL U WITH MIN. GRADE OF C) OR GPRE FOR MIN. SCORE OF 1
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• COM 432: Public Relations Research and Campaigns

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Explores the theory and philosophy of promotion as it pertains to public relations. Examines basic quantitative and qualitative research methods (survey, content analysis, focus group, etc.) that can be used effectively to design a campaign plan. Explores the various components of a public relations campaign plan, which students will draw upon to produce a public relations campaign for a corporation or non-profit organization. This plan will be the assessment vehicle for professional performance in the PR emphasis. Not open to graduate students. This class is not available for graduate credit. Prerequisite:    COM 201 FOR LEVEL U WITH MIN. GRADE OF D AND COM 241 FOR LEVEL U WITH MIN. GRADE OF D
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• COM 445: Media Ethics & Professionalism

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  The Communication, Journalism & Media Department expects every student leaving the undergraduate program to have excellent speaking, writing, listening and reading skills. It also expects every student to have a clear understanding of the ethical principles that guide decision making in the professional world. Additionally, the bachelors degree tells others about every graduates demonstrated leadership capacity, chosen professional identity and ability to adapt to changes in the communication professions. COM 445 is designed to develop students understanding of ethical guidelines through examination of case studies and learn to think critically about the decision-making process in mass communication. COM 445 also gives students the opportunity to showcase the skills acquired during their four years in the program. The course has three primary components: the full appreciation and understanding of media ethics, an understanding of and appreciation for professionalism, and the development of a digital portfolio to showcase their skills to potential employers. This class is not available for graduate credit.
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• COM 460: Case Studies in Public Relations

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Reviews current public relations principles and practices as related to business, governments, institutions, and associations. Examines the application of PR principles and practices in the management of contemporary public issues and problems. Different evaluation criteria applied to graduate/undergraduate students. If prerequisite courses are not met instructor approval is required. This class is available for graduate credit. Prerequisite:    (COM 111 FOR LEVEL U WITH MIN. GRADE OF C AND COM 112 FOR LEVEL U WITH MIN. GRADE OF C) OR GPRE FOR MIN. SCORE OF 1
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• COM 465: Documentary Storytelling

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This course introduces students to storytelling in documentary film. Students will learn basic principles of documentary film storytelling with an emphasis on the aesthetic, intellectual and ethical considerations involved in this cinematic form. Traditional writing, form, style and structure in documentary film will be stressed; however, students may explore new creative forms of documentary storytelling for their final project.
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• COM 470: Advanced Digital Photography

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Introduces principles of advanced digital photography and teaches competencies in areas such as photographic composition, exposure, and lighting. Students explore practical applications of advanced photographic techniques in RAW and high dynamic range (HDR) photography. Students also learn advanced techniques in photographic lighting for natural and studio applications. Developmental assignments cover techniques in various types of photography, such as portrait; fashion and bridal; still life and product/promotion; nature and wildlife; sports and action; and architectural photography. The course explores advanced digital manipulation techniques through application of Adobe Photoshop. Students are expected to develop an understanding of the relationship of digital photography to their professional goals. Graduate students enrolled in the course must conduct original research on a topic related to visual communication. Different evaluation criteria are applied to graduate/undergraduate students. If prerequisite courses are not met instructor approval is required. This class is available for graduate credit. Prerequisite:    COM 360 FOR LEVEL U WITH MIN. GRADE OF D OR GPRE FOR MIN. SCORE OF 1
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