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• COM 284: Basic Media Production

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  COM 284 is a required department course in which students learn the key elements of the media production process. The course provides students with the knowledge and skills necessary to become part of a media production team. Students will learn basic production equipment and software that will enable them to work on projects within their own emphasis whether it may be media production, public relations, journalism or visual media. Prerequisite:    (COM 111 FOR LEVEL U WITH MIN. GRADE OF C OR COM 211 FOR LEVEL U WITH MIN. GRADE OF C) AND (COM 112 FOR LEVEL U WITH MIN. GRADE OF C OR COM 212 FOR LEVEL U WITH MIN. GRADE OF C)
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• COM 285: Basic News Reporting

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Introduces students to ways journalists select and process news and information. Introduces students to long-form (print and online) and short-form (broadcast) journalistic writing. Explores different story structures and the various forms of newswriting journalists use in producing content for multiple platforms for print, online, broadcast and social media. Explores newswriting and reporting skills needed in interviewing sources to gather, analyze, synthesize and disseminate information. Provides in- and out-of-class writing experience. Prerequisite:    (COM 112 FOR LEVEL U WITH MIN. GRADE OF C OR COM 212 FOR LEVEL U WITH MIN. GRADE OF C) AND (COM 111 FOR LEVEL U WITH MIN. GRADE OF C OR COM 211 FOR LEVEL U WITH MIN. GRADE OF C)
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• COM 290: Advertising Copywriting

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Emphasis on writing advertising copy and headlines. Also examines design and layout for print and electronic media. Prerequisite:    (COM 112 FOR LEVEL U WITH MIN. GRADE OF C OR COM 212 FOR LEVEL U WITH MIN. GRADE OF C)
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• COM 293: News Editing & Design

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Introduces students to the basic principles and techniques of news editing and design. Students will learn how to select and edit news stories, photos and video for multiple platforms, including print, radio, television, the Internet and social media. Students also will learn the fundamentals of page design and headline writing. Prerequisite:    COM 285 FOR LEVEL U WITH MIN. GRADE OF D
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• COM 294: Social Media Strategy

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Introduces students to a variety of social media platforms and the ways in which they may be used by communication professionals for information gathering, reporting, publicity, promotion and audience engagement. Examines basic practices and principles of social media planning, content creation and analytics. Prerequisite:    COM 111 FOR LEVEL U WITH MIN. GRADE OF C AND COM 112 FOR LEVEL U WITH MIN. GRADE OF C
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• COM 305: Sports Journalism

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  In Sports Journalism, students will first explore the history and role of sports journalism and develop a working knowledge of the cultural, legal and ethical issues related to sports journalism. Second, students will use this knowledge to learn and apply the fundamentals of gathering, organizing, evaluating, and writing information to produce effective sports headlines, summaries and stories for publication in various media formats (print, broadcast and online). Prerequisite:    COM 111 FOR LEVEL U WITH MIN. GRADE OF C AND COM 112 FOR LEVEL U WITH MIN. GRADE OF C AND COM 245 FOR LEVEL U WITH MIN. GRADE OF C (MAY BE TAKEN CONCURRENTLY)
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• COM 335: Media Advertising and Sales

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Examines sales function of advertising in commercial media including newspapers, magazines, radio, television, and the Internet. Theory and practical application in media advertising, sales, and research are explored. Media competitive advantages and disadvantages as well as sales techniques of each mass medium discussed. Prerequisite:    (COM 111 FOR LEVEL U WITH MIN. GRADE OF C OR COM 211 FOR LEVEL U WITH MIN. GRADE OF C) AND (COM 112 FOR LEVEL U WITH MIN. GRADE OF C OR COM 212 FOR LEVEL U WITH MIN. GRADE OF C)
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• COM 342: Public Relations Writing II

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This course will help future public relations and corporate communications professionals develop an in-depth understanding of how to interview, write, edit, and pitch story ideas, as well as package information for multimedia platforms. Emphasis will be given to strategic aspects of PR writing and development of writing and editing skills for a wide variety of public relations vehicles. Students will practice work on writing speeches, op-ed articles, white papers, press kits, and special event packages. Prerequisite:    COM 241 FOR LEVEL U WITH MIN. GRADE OF D
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• COM 345: Media Law

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Familiarizes students with the laws and regulations governing the mass media in the United States. Deals with fundamental legal topics, including libel, privacy, obscenity, free press/fair trial, copyright, and the regulation of broadcasting and advertising. Explores seminal U.S. Supreme Court and lower court rulings that have had an impact on the application of the First Amendment and the rights and operations of the mass communication professions as well as society at large. Requires at least junior standing. Prerequisite:    (COM 111 FOR LEVEL U WITH MIN. GRADE OF C OR COM 211 FOR LEVEL U WITH MIN. GRADE OF C) AND (COM 112 FOR LEVEL U WITH MIN. GRADE OF C OR COM 212 FOR LEVEL U WITH MIN. GRADE OF C)
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• COM 351: Media Field Production

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  COM 351 is a required Media Production Concentration course designed to produce visual storytellers, a term that describes single-camera videographers who link pictures, words, and sounds to create stories that communicate a sense of experience to their audience. This course will create, develop, and polish the skills and techniques needed by students to produce video news reporter packages, documentaries, corporate video projects, and/or commercial video productions. These skills and techniques include telling the visual story without words; writing & shooting long-form TV stories, interviews, and features; learning visual grammar; perfecting video editing; and developing on-camera performance abilities. Prerequisite:    COM 224 FOR LEVEL U WITH MIN. GRADE OF D AND COM 284 FOR LEVEL U WITH MIN. GRADE OF D
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