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• COM 111: Media Literacy

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This course explores the structure and functions of the mass media in the United States to help students become more critical media consumers and more responsible, informed citizens. The course introduces students to the history and operation of various media industries, as well as the mass medias roles, ethical responsibilities and First Amendment protections in a democratic society. Students will examine the mass medias cultural, political and economic influence, including the ways in which they, as media producers and consumers, can use the tools of mass communication to address individual and collective issues.
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• COM 112: Media Writing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Introduces the variety of mass communication mediums students may encounter in their professional careers. Focuses on preparation and presentation of various mass communication formats. Examines message construction, framing and interpretation from the perspective of print and electronic media, public relations, and advertising. Study of grammar, spelling, and Associated Press news style also a focus. A proficiency exam will be given during the semester. Students must pass the proficiency test with a C or better to pass the course.
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• COM 190: General Education Special Topics

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Opportunity to offer courses in areas of departmental general education interest not covered by the regular general education courses.
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• COM 201: Principles of Public Relations

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Introductory course dealing with role and function of public relations in society. Emphasizes the application of theory and principles to the practice of public relations.
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• COM 224: Media Scriptwriting

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  COM 224 is a required Broadcast Media Production concentration course in which students write and design content for radio, television, documentary film and the Internet, including news, commercials/promotions, documentary films, and/or public service announcements. The course provides students with the knowledge and skills necessary to become part of a media production team. Students will learn and apply writing and design skills necessary to successfully participate in upper-division production courses, qualify for internships, and assist in student media productions. Prerequisite:    (COM 111 FOR LEVEL U WITH MIN. GRADE OF C OR COM 211 FOR LEVEL U WITH MIN. GRADE OF C) AND (COM 112 FOR LEVEL U WITH MIN. GRADE OF C OR COM 212 FOR LEVEL U WITH MIN. GRADE OF C)
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• COM 241: Public Relations Writing I

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Provides public relations majors with a variety of public relations writing experiences most likely to be encountered in business, government, education, journalism, and community organizations and offers practical exercises in progressive sequence. In addition to helping students develop strong writing skills, the course will review basic public relations principles that practitioners use to reach audiences through mass media. Prerequisite:    (COM 112 FOR LEVEL U WITH MIN. GRADE OF C OR COM 212 FOR LEVEL U WITH MIN. GRADE OF C)
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• COM 245: Diversity and the Media

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Focuses on the diverse nature of mass media and the legal and ethical issues raised by race-, class- and gender-related representations of individuals and groups by the media. The course examines media's influence on various populations within the United States as well as globally. The course develops students' critical thinking skills in regard to message framing, message interpretation, and message presentation.
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• COM 251: Media Studio Production

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This is an intermediate-level course designed for students entering the field of media production and to be exposed to the techniques and purpose of various television studio productions through direct hands-on experience. The course will offer students the opportunity to explore the many facets of television studio production through a variety of projects and exercises. Prerequisite:    COM 284 FOR LEVEL U WITH MIN. GRADE OF D
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• COM 252: Digital Media Tools

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  In COM 252, students will learn to produce compelling stories through various digital mediums, gaining experience and practice using apps in the classroom and in the field. COM 252 will expose students to a suite of tools employed in contemporary media reporting, editing, design and delivery. The course is intended to give students the confidence to tell stories in any digital medium so that students can, in effect, 'learn how to learn' any new technology or medium, should they need to use it for journalism or public relations.
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• COM 260: Visual Literacy

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Visual literacy is the ability to interpret, negotiate and make meaning from information presented in the form of an image. COM 260 focuses on the theories and concepts of visual literacy and visual communication, two areas of importance for communication professionals. It explores the changing nature of visual content and the impact of visual communication in print, broadcast, web and social media. Readings and class assignments will provide students with the knowledge to effectively communicate the meaning of different types of images in journalism (print, broadcast, Internet and social media), public relations and advertising. Prerequisite:    COM 111 FOR LEVEL U WITH MIN. GRADE OF C AND COM 112 FOR LEVEL U WITH MIN. GRADE OF C
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