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• MKT 331: Marketing Analytics I

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  In this course, you will go deeper into concepts covered in Principles of Marketing. You will learn how to analyze marketing data to help make decisions about market segmentation and target market selection, new product and service development, product positioning, and allocation of marketing mix expenditures, to accomplish strategic marketing objectives. Prerequisite:    SCM 200 FOR LEVEL U WITH MIN. GRADE OF C AND (MKT 205 FOR LEVEL U WITH MIN. GRADE OF C OR MKT 305 FOR LEVEL U WITH MIN. GRADE OF C)
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• MKT 335: Digital Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Applied study of the state of digital marketing, best practices in online marketing efforts, and current advancements in online customer relationship management and customer engagement. Students will learn about and gain experience with on-site and off-site search engine optimization, website design, web analytics, landing page design and testing, paid search marketing, online advertising, email marketing, and social media marketing. Prerequisite:    MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D
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• MKT 339: Social Media Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This course engages students in the application of social media and other emerging online marketing mediums. Learning in this course includes social media planning, social media key performance indicators and objective setting, social media analytics, and social media integration into the larger scope of marketing. The class includes hands-on development of social media tactics and channels. This may require students to set up individual social media accounts. Prerequisite:    MKT 205 FOR LEVEL U WITH MIN. GRADE OF C OR MKT 305 FOR LEVEL U WITH MIN. GRADE OF C
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• MKT 340: Tourism and Events Planning

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  The course will provide an introduction to marketing tourism and events planning. Students will investigate basic elements of good marketing in the tourism industry through reading, discussions, and hands-on experience. Students will study and practice the basics of events planning. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D
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• MKT 352: Principles of Retailing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  In-depth analysis of store operation and management, merchandising techniques, methods for promotion, advertising and selling, pricing methods, and ways of controlling inventories. Examines current trends in retailing. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D
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• MKT 360: International Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  The socio-political-legal-economic environment of international marketing operations, which may include cross-cultural consumer behavior, international marketing research, forms of regional market agreements, international product, pricing, distribution and promotion policies, multinational corporations, and world trade patterns. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D
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• MKT 365: Relationship Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  An introduction to the theoretical and applied perspectives of relationship marketing. Focuses on the driving forces that cultivate relationships between customer and company. Relationship marketing topics include (but are not limited to) brand and supplier loyalty/commitment, relationship-based buying, psychological relationship theory (with emphasis on applying such theory to marketing practices), and applications of customer relationship management (CRM). If prerequisite courses are not met departmental approval is required. Prerequisite:    MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D
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• MKT 370: Services Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Examines marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, retailing, tourism, sports, arts and consulting. Conceptual understanding of services and the analytical tools used in solving services marketing problems are discussed. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D
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• MKT 380: Sports Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Analysis of sports, especially as marketing tools affect the performance, participants, spectators and society in general. Internal and external factors analyzed as they affect marketing and management actions. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D
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• MKT 390: Selected Topics in Marketing

  1.00 - 3.00 Credits

  Shippensburg University of Pennsylvania

  
  Opportunity to offer courses in areas of departmental major interest not covered by the regular courses. Prerequisite: Senior standing.
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