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• MIS 420: Telecommunication and Distributed Systems

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Designed to introduce the principles of data communications that form the core of telecommunications and distributed systems. Topics include networking hardware/software, digital data transmission, network architectures, protocols, design, configuration and security. Hands-on exercises cover administrative and security utilities using various networking operating systems. If prerequisite courses are not met instructor approval is required. This class is not available for graduate credit. Prerequisite:    MIS 240 FOR LEVEL U WITH MIN. GRADE OF C OR MIS 340 FOR LEVEL U WITH MIN. GRADE OF C
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• MIS 425: Analytics and Technology Integration

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This course is designed to address the challenge of generating, displaying and integrating information resulting from the systematic analysis of data. To that end this course applies analytics software statistical computing and graphics. Today, millions of analysts, researchers, and organizations are using analytics software to solve complex issues. These types of applications are not limited to just one sector but are currently being employed in banking, e-commerce, finance, and many more sectors. If prerequisite course is not met instructor approval is required. This class is not available for graduate credit. Prerequisite:    MIS 240 FOR LEVEL U WITH MIN. GRADE OF C
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• MIS 442: Electronic Commerce Application Development

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Covers the Internet and electronic commerce concepts related to three specific areas: business operations and management, technology utilization, and data-driven applications development. Class lectures and hands-on application development will be applied to the examination of business and technical issues involved in designing, implementing, and managing business operations and commerce via the internet technologies. If prerequisite courses are not met instructor approval is required. This class is not available for graduate credit. Prerequisite:    MIS 240 FOR LEVEL U WITH MIN. GRADE OF B OR MIS 340 FOR LEVEL U WITH MIN. GRADE OF B
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• MIS 446: Applied Project Management

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This senior capstone course provides an in-depth coverage of the analysis, design, and development of projects within the various environments including business. Cooperative project teams will propose, design and build solutions for selected academic or business applications. Coverage includes: analysis of current project requirements, management of project activities; design of proposed solution; activity scheduling; establishment of practical quality controls; publication of project documentation; project delivery and closure. Project management concepts, earned value management, and brainstorming techniques will be covered with related software introduced. Prerequisite: Senior status. This class is not available for graduate credit.
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• MIS 490: Selected Topics in Business Information Systems

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Opportunity to offer courses in areas of departmental major interest not covered by the regular courses. This class is not available for graduate credit.
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• MKT 205: Principles of Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Introduction to language and issues of marketing with emphasis on learning to develop responsive marketing strategies to meet consumer needs. Topics include market segmentation, product development, promotion, distribution, and pricing. Introduction to such topics as the external environment, marketing research, international marketing, ethics, and careers in marketing may be included. Must be a business major with upper division standing to enroll. Prerequisite:    ECO 102 FOR LEVEL U WITH MIN. GRADE OF D OR ECO 113 FOR LEVEL U WITH MIN. GRADE OF D OR HON 166 FOR LEVEL U WITH MIN. GRADE OF D
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• MKT 206: Consumer Behavior

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Applied study of the cognitive, affective, behavioral, and environmental factors that influence decision-making in the marketplace. Students will explore theoretical concepts and learn how the consumer engages in the buyer-seller relationship. The psychological factors that influence and shape consumer behavior will also be explored. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKT 205 FOR LEVEL U WITH MIN. GRADE OF C OR MKT 305 FOR LEVEL U WITH MIN. GRADE OF C
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• MKT 310: Personal Selling

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  The course is an introduction to the concepts and best practices of personal selling. The personal selling process and its applications, understanding, and communicating with customers, and achieving success in personal selling are emphasized. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D
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• MKT 315: Sales Management

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Emphasis on all aspects of managing a sales force. Topical coverage includes the sales process, recruiting, selection, compensation, training, and evaluation of salespeople. Other topics may include sales forecasting, sales quotes, number of sales territories needed, routing, and analysis of sales volume. Students exposed to sales careers they can pursue. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D
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• MKT 325: Advertising and Promotional Strategy

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Studies the increasing importance of this marketing communication activity in contemporary society. Students consider persuasive communications efforts beyond advertising and become involved in real-life projects to experience and understand the relationship between theory and practice. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D
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