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• MKTG 206: Consumer Behavior

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Applied study of the cognitive, affective, behavioral, and environmental factors that influence decision-making in the marketplace. Students will explore theoretical concepts and learn how the consumer engages in the buyer-seller relationship. The psychological factors that influence and shape consumer behavior will also be explored. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKTG 205 (Grade of C or Higher)
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• MKTG 310: Personal Selling

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  The course is an introduction to the concepts and best practices of personal selling. The personal selling process and its applications, understanding, and communicating with customers, and achieving success in personal selling are emphasized. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKTG 205
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• MKTG 315: Sales Management

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Emphasis on all aspects of managing a sales force. Topical coverage includes the sales process, recruiting, selection, compensation, training, and evaluation of salespeople. Other topics may include sales forecasting, sales quotes, number of sales territories needed, routing, and analysis of sales volume. Students exposed to sales careers they can pursue. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKTG 205
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• MKTG 325: Advertising and Promotional Strategy

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Studies the increasing importance of this marketing communication activity in contemporary society. Students consider persuasive communications efforts beyond advertising and become involved in real-life projects to experience and understand the relationship between theory and practice. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKTG 205
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• MKTG 331: Marketing Analytics I

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  In this course, you will go deeper into concepts covered in Principles of Marketing. You will learn how to analyze marketing data to help make decisions about market segmentation and target market selection, new product and service development, product positioning, and allocation of marketing mix expenditures, to accomplish strategic marketing objectives. Prerequisite:    MKTG 205 (Grade of C or Higher) and SCMG 200 (Grade of C or Higher)
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• MKTG 335: Digital Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  Applied study of the state of digital marketing, best practices in online marketing efforts, and current advancements in online customer relationship management and customer engagement. Students will learn about and gain experience with on-site and off-site search engine optimization, website design, web analytics, landing page design and testing, paid search marketing, online advertising, email marketing, and social media marketing. Prerequisite:    MKTG 205
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• MKTG 339: Social Media Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  This course engages students in the application of social media and other emerging online marketing mediums. Learning in this course includes social media planning, social media key performance indicators and objective setting, social media analytics, and social media integration into the larger scope of marketing. The class includes hands-on development of social media tactics and channels. This may require students to set up individual social media accounts. Prerequisite:    MKTG 205 (Grade of C or Higher)
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• MKTG 340: Tourism and Events Planning

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  The course will provide an introduction to marketing tourism and events planning. Students will investigate basic elements of good marketing in the tourism industry through reading, discussions, and hands-on experience. Students will study and practice the basics of events planning. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKTG 205
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• MKTG 352: Principles of Retailing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  In-depth analysis of store operation and management, merchandising techniques, methods for promotion, advertising and selling, pricing methods, and ways of controlling inventories. Examines current trends in retailing. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKTG 205
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• MKTG 360: International Marketing

  3.00 Credits

  Shippensburg University of Pennsylvania

  
  The socio-political-legal-economic environment of international marketing operations, which may include cross-cultural consumer behavior, international marketing research, forms of regional market agreements, international product, pricing, distribution and promotion policies, multinational corporations, and world trade patterns. If prerequisite courses are not met departmental approval is required. Prerequisite:    MKTG 205
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