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• MKTG 279: Experimental

  3.00 Credits

  Millersville University of Pennsylvania

  
  Experimental Course in Marketing
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• MKTG 332: Consumer Behavior

  3.00 Credits

  Millersville University of Pennsylvania

  
  Analysis of individual and collective consumer behavior patterns both within and outside the marketplace through theoretical model building and empirical research findings. Emphasis on the role of consumer research in identifying, planning, implementing and evaluating both short-term and long-term marketing strategies. Prerequisite:    C- or higher in BUAD 231.
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• MKTG 333: Personal Selling

  3.00 Credits

  Millersville University of Pennsylvania

  
  Covers skills and knowledge required of sales representatives to understand customers' needs and make effective presentations. Includes prospecting and contacting customers, making presentations, handling objections, closing the sale and developing long-term relationships. Emphasis on individual role-play and group presentations. Prerequisite:    C- or higher in BUAD 231.
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• MKTG 335: Advertising

  3.00 Credits

  Millersville University of Pennsylvania

  
  Economic and social roles of advertising in a contemporary business setting. Emphasis on the creation, development, implementation and evaluation of advertising campaigns through the analysis of creative processes, managerial techniques, media resources, budgeting methods and the concept of social responsibility. Prerequisite:    C- or higher in BUAD 231.
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• MKTG 336: Retail Marketing

  3.00 Credits

  Millersville University of Pennsylvania

  
  The role of retail institutions in the marketing system. Emphasis on strategy development in the retailing context. Prerequisite:    C- or higher in BUAD 231.
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• MKTG 337: Sales Force Administration

  3.00 Credits

  Millersville University of Pennsylvania

  
  Planning, direction and control of the sales force. Includes recruiting, selecting, training, supervising, compensating, motivating and evaluating sales representatives. Emphasis on acquisition of basic sales and managerial skills. Prerequisite:    C- or higher in BUAD 231.
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• MKTG 379: Experimental

  3.00 Credits

  Millersville University of Pennsylvania

  
  Experimental Course in Marketing
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• MKTG 405: Topics in Marketing

  3.00 Credits

  Millersville University of Pennsylvania

  
  Advanced, innovative, or exploratory topics and disciplines within marketing. Specific content items developed by instructor. Most topics will be for business majors only. Offered periodically. Prerequisites may vary. Consult the current course offering.
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• MKTG 431: Marketing Research

  3.00 Credits

  Millersville University of Pennsylvania

  
  Research theory and techniques used in marketing activities. Stresses formulation of research objectives, instrument design, sample selection, data collection, statistical analysis, computer applications and report writing for managerial use. Prerequisite:    MATH 235, C- or higher in BUAD 231.
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• MKTG 435: International Marketing

  3.00 Credits

  Millersville University of Pennsylvania

  
  The development of marketing strategy for entering and competing with businesses in foreign countries. Uniqueness of foreign markets and their impact on the marketing manager's decision-making processes are examined. Prerequisite:    C- or higher in BUAD 231.
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