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• MKT 360: MARKETING RESEARCH

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Marketing Research is the systematic and objective search for and analysis of information relevant to the identification and solution of problems in the field of marketing. The course deals with how information is supplied that is required on a continuing basis for developing and adjusting marketing strategies and tactics; for identifying problem areas; and for providing feedback for management control. This course utilizes both project-type and marketing information as they are needed for decision making.
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• MKT 361: PRIN OF BUS LOGISTICS

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course gives students knowledge of logistics principles and functions and enables them to apply this knowledge in enterprises and organizations of all types. It surveys all the fundamental elements of the supply chain and provides a framework for analysis and understanding of logistics systems. It addresses organization and functions of the elements of the supply chain, processes within the supply chain, and strategic issues, including globalization of supply chains.
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• MKT 362: DIGITAL MARKETING

  3.00 Credits

  Kutztown University of Pennsylvania

  
  The course will explore the fundamentals, concepts, and practical applications of business marketing, utilizing digital information to sell across all digital platforms. The student will learn the process of marketing planning in the digital age, including an understanding of (1) the forces that shape digital marketing; (2) the various ways that revenue streams can be developed via digital marketing; and (3) how to develop and implement a digital marketing business plan.
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• MKT 363: MARKETING ANALYTICS

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Marketing Analytics is about applying data science in in making better marketing data-driven decisions. It is the practice of measuring, managing and analyzing customer behavior/data/performance to maximize its effectiveness on the marketing campaigns. Students will learn what analytics is, the benefits of taking analytical based approaches to decision making, and how analytics is practiced in organizations with hand-on experience. More learning data analysis techniques will be introduced, as well as data-driven approaches to marketing topics such as product development, pricing, and customer value. Students will be able to describe the historical/current situations and predict the future trends. Based on the wisdom fostered from the data, students could prescribe the solutions to some unexpected events. This course will advance the student competency in how to discern the patterns and findings of data to optimize the marketing decisions.
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• MKT 370: INTERNATIONAL MARKETING

  3.00 Credits

  Kutztown University of Pennsylvania

  
  International Marketing is a study of the process of focusing the resources and objectives of an organization on global market opportunities. The course shall take a broad conceptual approach to the marketing management problems, techniques and strategies necessary to incorporate the marketing concept into the framework of the world marketplace. Emphasis is placed on the necessity of program as well as the problems of competing in markets of different cultures. World-wide consumerism as well as the inherent social and ethical issues which arise when a multinational corporation ventures into foreign cultures will be addressed.
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• MKT 371: SEL TOPICS IN MARKETING

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course will permit the exploration of specialized subjects that are not covered in the regular marketing classes. The course will emphasize a variety of current topics and contemporary issues in marketing which are taking place in a dynamic business environment. Students will review current literature, observe current marketing practices and improve their ability to analyze and express their thoughts in the area.
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• MKT 379: INDEPENDENT STUDY

  0.00 - 3.00 Credits

  Kutztown University of Pennsylvania

  
  The Independent Study allows for individualization of the marketing curriculum to meet the specialized needs/interests of students through studies outside of the focus of existing courses. Under the direction of a faculty member from the Marketing Department, the student will investigate an area of academic interest, to be approved by the department. (1-3 s.h.)
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• MKT 395: HON:INDPT STUDY/THESIS

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Honors Independent Study/Thesis.
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• MKT 415: PROB SOLVING IN MARKETING

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course will explore the concepts associated with problem solving and critical thinking using case study analysis in marketing problem-based situations. Critical thinking has been a mainstream issue within a myriad of institutions. Case study analysis represents one of the most comprehensive and beneficial critical thinking and analytical tools to apply towards institutional problems and distinct opportunities.
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• MKT 550: MARKET STRATEGIES & PLAN

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Concepts from economics, behavioral science, and modern systems theory are used to study marketing as a subsystem within its social and economic environment. Marketing management decision making is examined as it is related to the analysis of markets as well as the planning, implementing and control of marketing strategies.
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