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• MKTG 201: Principles of Marketing

  3.00 Credits

  Harrisburg Area Community College-Harrisburg

  
  The functions involved in the marketing of consumer and industrial goods to their users. Emphasis is placed upon management's development of marketing strategies concerning product, place, promotion, and price. Prerequisite: Completion of ENGL 002 with a grade of C or higher, or placement through the College Testing and Placement program into ENGL 003 or higher. Prerequisite:    ENGL 002 or ENGL 003 or ENGL 007 or ENGL 057 or ESL 070 or ENGL 101 or ENGL 101H or ENGL 102 or ENGL 102H or ENGL 104 or ENGL 106 Corequisite:    ENGL 003, ENGL 057, ENGL 101, ENGL 101H, ENGL 102, ENGL 102H, ENGL 104, ENGL 106
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• MKTG 205: Visual Merchandising

  3.00 Credits

  Harrisburg Area Community College-Harrisburg

  
  Covers the fundamental techniques of presenting and selling merchandise. Students are taught to recognize the significance that these techniques have in attracting consumers. Emphasis is placed on branding a store image through the use of color, fixtures, and other display materials.
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• MKTG 212: Professional Selling

  3.00 Credits

  Harrisburg Area Community College-Harrisburg

  
  Introduces the principles of professional selling. This course covers the many skills pertinent to everyday life that result in effective interactions with others. Emphasis is on the four components of the consultative selling strategy - developing a relationship, product, customer, and presentation. Prerequisite: Completion of ENGL 002 with a grade of C or higher, or placement through the College Testing and Placement program into ENGL 003 or higher. Prerequisite:    ENGL 002 or ENGL 003 or ENGL 007 or ENGL 057 or ESL 070 or ENGL 101 or ENGL 101H or ENGL 102 or ENGL 102H or ENGL 104 or ENGL 106 Corequisite:    ENGL 003, ENGL 057, ENGL 101, ENGL 101H, ENGL 102, ENGL 102H, ENGL 104, ENGL 106
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• MKTG 216: Retail Buying

  3.00 Credits

  Harrisburg Area Community College-Harrisburg

  
  Explores the typical purchasing responsibilities of a retail buyer, such as identifying and understanding potential customers, conducting market research, developing sales forecasts, creating merchandising plans, exploring retail buying trends, and using Excel spreadsheets for common retail buying calculations. Prerequisite: Eligibility for enrollment into ENGL 003, 007, or 057 as identified by the College Testing and Placement Program. Prerequisite:    ENGL 002 or ENGL 003 or ENGL 007 or ENGL 057 or ESL 070 or ENGL 101 or ENGL 101H or ENGL 102 or ENGL 102H or ENGL 104 or ENGL 106 Corequisite:    ENGL 003, ENGL 057, ENGL 101, ENGL 101H, ENGL 102, ENGL 102H, ENGL 104, ENGL 106
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• MKTG 218: Advertising

  3.00 Credits

  Harrisburg Area Community College-Harrisburg

  
  Determining appropriations; allocating among media; advertising layout and copy; measuring advertising effectiveness; the role of advertising in our economy. Prerequisite: Completion of ENGL 002 with a grade of C or higher, or placement through the College Testing and Placement program into ENGL 003 or higher. Prerequisite:    ENGL 002 or ENGL 003 or ENGL 007 or ENGL 057 or ESL 070 or ENGL 101 or ENGL 101H or ENGL 102 or ENGL 102H or ENGL 104 or ENGL 106 Corequisite:    ENGL 003, ENGL 057, ENGL 101, ENGL 101H, ENGL 102, ENGL 102H, ENGL 104, ENGL 106
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• MKTG 235: Digital Media Marketing

  3.00 Credits

  Harrisburg Area Community College-Harrisburg

  
  Examines the process of developing, implementing, and evaluating strategies to successfully market products and services using digital marketing tools. The course covers the similarities and differences between the digital economy and traditional marketing practices, as well as industry- specific terminology. Students learn how to integrate digital media into marketing and business processes. Topics also include customer relationship development and retention marketing, email marketing campaigns, website usability, search engine optimization, social media, and mobile marketing. Prerequisite: Eligibility for enrollment into ENGL 003, 007, or 057 as identified by the College Testing and Placement Program. Prerequisite:    ENGL 002 or ENGL 003 or ENGL 007 or ENGL 057 or ESL 070 or ENGL 101 or ENGL 101H or ENGL 102 or ENGL 102H or ENGL 104 or ENGL 106 Corequisite:    ENGL 003, ENGL 057, ENGL 101, ENGL 101H, ENGL 102, ENGL 102H, ENGL 104, ENGL 106
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• MLT 100: Introduction to Medical Laboratory Technology

  2.00 Credits

  Harrisburg Area Community College-Harrisburg

  
  Introduces students to the role that the Medical Laboratory Technician plays within the health-care system. This course covers microscopy, a general overview of the departments of the clinical laboratory and laboratory personnel, laboratory safety, infection control. glassware and and equipment, medical terminology, and mathematics as they apply to laboratory science. Students review the skills needed to draw blood and prepare specimens for testing. This course is appropriate for students considering laboratory science as a career. A course fee is required. Pre or Co-requisite: ENGL 101 with a grade of C or higher. PBT 100 must be successfully completed, with a grade of C or higher, within 12 months of enrolling into MLT 100. Non-majors need permission of the Program Director. (FYS) Prerequisite:    BIOL 111 & CHEM 100 & ENGL 101 Corequisite:    BIOL 111, CHEM 100, ENGL 101
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• MLT 120: Hematology and Coagulation

  4.00 Credits

  Harrisburg Area Community College-Harrisburg

  
  Studies blood cell maturation, morphology, and function. In addition, this course discusses blood diseases, diagnostic procedures relating to whole blood, and the theory of blood coagulation. Enrollment is restricted to students in the Medical Laboratory Technician AS program. Non-majors need permission of the Program Director. A course fee is required. Prerequisite: MLT 100, 122; and PBT 100 with grades of C or higher. Prerequisite:    BIOL 111 & CHEM 100 & ENGL 101
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• MLT 122: Immunology and Molecular Biology

  3.00 Credits

  Harrisburg Area Community College-Harrisburg

  
  Studies serum immunity and reactions to antigens and antibodies as they apply to blood. In addition, this course discusses serologic procedures including molecular biology testing. Enrollment is restricted to students in the Medical Laboratory Technician AS program. Non-majors need permission of the Program Director. A course fee is required. Prerequisite: Eligibility for enrollment into ENGL 101. Prerequisite:    BIOL 111 & CHEM 100 & ENGL 101 Corequisite:    BIOL 111, CHEM 100, ENGL 101
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• MLT 124: Immunohematology

  4.00 Credits

  Harrisburg Area Community College-Harrisburg

  
  Studies blood-group antigens and antibodies of the human body. In addition, this course emphasizes laboratory procedures for typing, compatibility testing, donor screenings, and the processing of blood. Enrollment is restricted to students in the Medical Laboratory Technician AS program. Non-majors need permission of the Program Director. A course fee is required. Prerequisite: MLT 100, 120, 122, and 220 with grades of C or higher. Prerequisite:    MLT 100 & MLT 120 & MLT 122
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