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• MKTG 436: Marketing Strategy

  3.00 Credits

  Millersville University of Pennsylvania

  
  Analysis of opportunities and problems confronting the marketing manager in decision making. Includes market segmentation, target marketing, positioning, market research, product life cycle strategies, marketing mix implementation and social responsibility. Emphasis on case analysis to bridge the gap between marketing theory and application. Prerequisite:    MKTG (Formerly BUAD) 431 and 90 credits (Senior Standing).
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• MKTG 479: Experimental

  3.00 Credits

  Millersville University of Pennsylvania

  
  Experimental Course in Marketing
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• MKTG 499: Departmental Honors

  1.00 - 4.00 Credits

  Millersville University of Pennsylvania

  
  Departmental Honors
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• MUSI 100: Music and Culture

  3.00 Credits

  Millersville University of Pennsylvania

  
  A general study of art music, with emphasis on listening to the compositions of Western composers. The development of music, its relationship to the other arts and its cultural influences will be examined. Designed for students with a limited musical background.
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• MUSI 103: Language of Music

  3.00 Credits

  Millersville University of Pennsylvania

  
  A course designed to develop a keen sensitivity to the language of musical sounds through creating, performing, conducting music and listening with sensitive awareness. The use of a broad range of musical materials, active exploration and personal discovery will lead the student to grasp the nature of the interactions and relationships that bring meaning to music. Language of music is structured to provide the student with a means to developing greater awareness and accuracy in musical reading and hearing. Designed for students with little or no academic musical background.
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• MUSI 103H: Hnrs:Language of Music

  3.00 Credits

  Millersville University of Pennsylvania

  
  Hnrs:Language of Music
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• MUSI 104: Language of Music 2

  3.00 Credits

  Millersville University of Pennsylvania

  
  Provides in-depth coverage of the fundamentals of music. Music materials include Western and non-Western music. This is a performance-based class structured to provide the student with a means to develop greater awareness and accuracy in musical reading, writing and hearing. MUSI 104 fulfills MUSI 103 requirements.
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• MUSI 108: Pri Ins 1:

  0.50 Credits

  Millersville University of Pennsylvania

  
  (By selection of the staff.) Private lessons in piano, organ, voice, instrument or composition through the advanced level.
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• MUSI 109: Pri Ins 2:

  0.50 Credits

  Millersville University of Pennsylvania

  
  (By selection of the staff). Private lessons in piano organ, voice, instrument or composition through the advanced level. Offered in fall, spring.
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• MUSI 112: Kodaly Solfege,Hrmny,Anlys 1

  3.00 Credits

  Millersville University of Pennsylvania

  
  Provides an introduction to the structures and aesthetics of common-practice harmony for music majors and minors. Review of elements of pitch and rhythm and progresses to the introduction of triadic harmony, as well as figured bass realization. This course will investigate the harmonization of melodies and harmonic progressions through a wide range of activities. Musical materials to be studied will include selected multicultural folk music and art music examples. The study of music will be done through singing, ear training, improvisation, composition, analyses and keyboard performances.
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