MKTG 436 - Marketing Strategy

Institution:

Millersville University of Pennsylvania

Subject:

Description:

Analysis of opportunities and problems confronting the marketing manager in decision making. Includes market segmentation, target marketing, positioning, market research, product life cycle strategies, marketing mix implementation and social responsibility. Emphasis on case analysis to bridge the gap between marketing theory and application.

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG (Formerly BUAD) 431 and 90 credits (Senior Standing).

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Offered annually.

Additional Information:

Historical Version(s):

Institution Website:

www.millersville.edu

Phone Number:

(717) 872-3024

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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