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Course Search Results

  • COMM 425: Feature Writing

    3.00 Credits
    Shippensburg University of Pennsylvania

    Deals with specialized writing for newspapers and magazines and offers instruction and practice in developing ideas for articles, using research methods, and writing for mass audiences. Keyboarding skills required. If prerequisite courses are not met instructor approval is required. This class is available for graduate credit. Prerequisite:    COMM 111 (Grade of C or Higher) and COMM 112 (Grade of C or Higher)
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  • COMM 432: Public Relations Research and Campaigns

    3.00 Credits
    Shippensburg University of Pennsylvania

    Explores the theory and philosophy of promotion as it pertains to public relations. Examines basic quantitative and qualitative research methods (survey, content analysis, focus group, etc.) that can be used effectively to design a campaign plan. Explores the various components of a public relations campaign plan, which students will draw upon to produce a public relations campaign for a corporation or non-profit organization. This plan will be the assessment vehicle for professional performance in the PR emphasis. Not open to graduate students. This class is not available for graduate credit. Prerequisite:    COMM 111 (Grade of C or Higher) and COMM 112 (Grade of C or Higher)
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  • COMM 445: Media Ethics & Professionalism

    3.00 Credits
    Shippensburg University of Pennsylvania

    The Communication, Journalism & Media Department expects every student leaving the undergraduate program to have excellent speaking, writing, listening and reading skills. It also expects every student to have a clear understanding of the ethical principles that guide decision making in the professional world. Additionally, the bachelor?s degree tells others about every graduate?s demonstrated leadership capacity, chosen professional identity and ability to adapt to changes in the communication professions. COM 445 is designed to develop students? understanding of ethical guidelines through examination of case studies and learn to think critically about the decision-making process in mass communication. COM 445 also gives students the opportunity to showcase the skills acquired during their four years in the program. The course has three primary components: the full appreciation and understanding of media ethics, an understanding of and appreciation for professionalism, and the development of a digital portfolio to showcase their skills to potential employers. This class is not available for graduate credit.
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  • COMM 460: Case Studies in Public Relations

    3.00 Credits
    Shippensburg University of Pennsylvania

    Reviews current public relations principles and practices as related to business, governments, institutions, and associations. Examines the application of PR principles and practices in the management of contemporary public issues and problems. Different evaluation criteria applied to graduate/undergraduate students. If prerequisite courses are not met instructor approval is required. This class is available for graduate credit. Prerequisite:    COMM 111 (Grade of C or Higher) and COMM 112 (Grade of C or Higher)
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  • COMM 465: Documentary Storytelling

    3.00 Credits
    Shippensburg University of Pennsylvania

    This course introduces students to storytelling in documentary film. Students will learn basic principles of documentary film storytelling with an emphasis on the aesthetic, intellectual and ethical considerations involved in this cinematic form. Traditional writing, form, style and structure in documentary film will be stressed; however, students may explore new creative forms of documentary storytelling for their final project.
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  • COMM 470: Advanced Digital Photography

    3.00 Credits
    Shippensburg University of Pennsylvania

    Introduces principles of advanced digital photography and teaches competencies in areas such as photographic composition, exposure, and lighting. Students explore practical applications of advanced photographic techniques in RAW and high dynamic range (HDR) photography. Students also learn advanced techniques in photographic lighting for natural and studio applications. Developmental assignments cover techniques in various types of photography, such as portrait; fashion and bridal; still life and product/promotion; nature and wildlife; sports and action; and architectural photography. The course explores advanced digital manipulation techniques through application of Adobe Photoshop. Students are expected to develop an understanding of the relationship of digital photography to their professional goals. Graduate students enrolled in the course must conduct original research on a topic related to visual communication. Different evaluation criteria are applied to graduate/undergraduate students. If prerequisite courses are not met instructor approval is required. This class is available for graduate credit. Prerequisite:    COMM 360
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  • COMM 476: Magazine Media & Design

    3.00 Credits
    Shippensburg University of Pennsylvania

    Provides opportunity to examine, discuss, and create periodical publications (magazines) in a variety of specialized formats. Develops skills in understanding and creating periodical publications by focusing on writing and design. Examines a variety of magazines to provide an understanding of content, typography, design, layout, and production. Students learn to create promotional materials necessary to develop audience for periodical publication. Students write and edit several stories for their own publication, which is final course project. Students produce a 32-page magazine as this final project. Graduate students conduct market research analysis and a strategic promotional plan in addition to standard coursework. If prerequisite courses are not met instructor approval is required. This class is available for graduate credit. Prerequisite:    COMM 111 (Grade of C or Higher) and COMM 112 (Grade of C or Higher)
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  • COMM 478: Digital Journalism

    3.00 Credits
    Shippensburg University of Pennsylvania

    This course is a senior-level experiential class for students in the Journalism concentration, and includes developmental projects as well as a final professional project. It focuses on the changing nature of technology and its use in news organizations to gather, analyze, synthesize and disseminate information. Focuses on developing, researching, and writing specialized stories for newspaper, magazine, television and radio websites and social media. Students learn to approach stories as packages, developing story ideas that can be presented in written, audio, and video formats. Focuses on writing and editing, written narrative, blogging, podcasting, live tweeting, and capturing and editing digital audio and digital video segments, developing accompanying links, and designing a story package to be presented in print, on a website and on social media. Requires senior standing, graduate students with permission of instructor. This class is available for graduate credit. Prerequisite:    COMM 285, COMM 293, and COMM 375
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  • COMM 481: Interactive Media Design

    3.00 Credits
    Shippensburg University of Pennsylvania

    This course primarily deals with digital and interactive design techniques for multiple-platforms with emphasis on web design. It also includes lessons on how to format a web-based publication for mobile and digital pads, how to create basic interactive online advertisements and slideshows; and how to design interactive promotional publications. This class is available for graduate credit.
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  • COMM 482: Internet Communication

    3.00 Credits
    Shippensburg University of Pennsylvania

    Introductory course with fundamental knowledge concerning the construction, use, and importance of worldwide web media for the communications industries. Students construct an actual website concentrating on the usability of web pages and websites while applying skills gained in class to work with real-world clients. If prerequisite courses are not met instructor approval is required. This class is available for graduate credit. Prerequisite:    COMM 111 (Grade of C or Higher) and COMM 112 (Grade of C or Higher)
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