Course Search Results

  • MGT 295: Business Management Capstone

    3.00 Credits
    Montgomery County Community College

    This course provides students with an integrative learning experience, combining their acquired knowledge and skills in accounting, economics, marketing, and management. Students are expected to apply practical understanding and academic theory to demonstrate critical thinking skills. The course is a summative experience that emphasizes business and management competencies in today's global environment. Students will develop mastery in strategic management to successfully provide value in a competitive and dynamic marketplace.
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  • MKT 111: Principles of Marketing

    3.00 Credits
    Montgomery County Community College

    Students will learn the principles of marketing strategy planning, including target market and marketing mix variables with emphasis on key strategy decisions in each area. This course will explore organizational marketing activities including: consumer behavior, marketing research, social/cultural perspectives, legal and ethical issues and environmental influences. The course will also cover: implementation, control, marketing's link with other functional areas and the challenges and opportunities that exist for marketers.
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  • MKT 121: Personal Sales Management

    3.00 Credits
    Montgomery County Community College

    This course focuses on highlighting the sales person as an essential element in providing value to an organization and to the customer. The course emphasizes the importance of securing, building and maintaining long term relationships in sales. This course presents clear and concise information on successful approaches to selling in the contemporary business environment. Students will learn how to manage and add value to the buyer -seller relationship process. Students will learn to apply the model for relationship selling that is used by firms today.
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  • MKT 131: Advertising & Promotion

    3.00 Credits
    Montgomery County Community College

    Students learn the theory and practice of advertising and marketing promotions, including advertising principles and practices plus the integration of other types of marketing promotions. Focus is on the process of advertising, promotions and media working together for strategic and effective Marketing Communications. Emphasis is placed on understanding, identifying, evaluating, selecting and planning the various types of promotions.
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  • MKT 172: Sport Marketing

    3.00 Credits
    Montgomery County Community College

    This course provides a foundation in marketing and scholarly theory with the perspectives of experts who have been actively involved in the sport industry. A worldwide range of examples from all levels of sports, the use of market-driven tactics and marketing analytics will teach students how to satisfy the target market and maximize profits. New technologies on enhancing customer relationships through social media, content marketing, ticketing strategies, and eSports are thoroughly discussed. Additional topics include segmenting sports consumers, experiential marketing, product strategy, brand communication campaigns, sponsorship -linked marketing, and more.
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  • MKT 198: Cooperative Internship in Marketing I

    3.00 Credits
    Montgomery County Community College

    This course consists of employment in a college-approved organization to enable the student to gain insight into selling and merchandising practices of distributors. The course requires an optimum of 15 hours per week supervised and coordinated by a faculty member. Students are rated by the employer on their job performance. This course is subject to a course fee.
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  • MKT 211: Digital Marketing

    3.00 Credits
    Montgomery County Community College

    This course is designed to provide a structured and comprehensive look at the complex and challenging areas of Digital Marketing. Classic marketing principles will be applied to Digital Marketing. Students will learn how to maximize the power of Digital Marketing in the business world and assess the opportunities available with Digital Marketing. Students will develop proficiency in making critical strategic marketing decisions. Students will learn to appreciate the innovation and technology of this growing Marketing media and acquire the knowledge to implement Digital Marketing solutions into marketing strategies.
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  • MLT 106: Phlebotomy

    4.00 Credits
    Montgomery County Community College

    This is a comprehensive, one-semester AMT-approved course in the fundamentals and practice of phlebotomy (blood specimen collection). Lecture topics include venipuncture, capillary collection, safety, medical terminology, orientation to the clinical laboratory and health care, and specimen handling and processing. Students spend 100 hours in a hospital laboratory practicing blood collection techniques under supervision. Upon completion of the course, students are eligible to sit for national certification examinations and may seek employment as phlebotomists. Additionally, students are certified in American Heart Association Adult Cardiopulmonary Resuscitation (CPR). This course is subject to a course fee.
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  • MLT 110: Introduction for the Medical Laboratory Technician

    4.00 Credits
    Montgomery County Community College

    This course introduces the student to varied aspects of Medical Laboratory Technician careers. The course is a combination of classroom and laboratory experiences. Subjects covered include general laboratory techniques, safety, professional issues, an introduction to the role of computers in the laboratory setting, and some basic concepts and analyses from each of the major areas of the medical laboratory. This course is subject to a course fee.
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  • MLT 123: Immunohematology Lecture

    2.00 Credits
    Montgomery County Community College

    Comprehensive course in fundamentals of theory and practice in blood banking, including blood group systems, antibody detection and identification, compatibility testing, donor selection and processing, component therapy, and transfusion reactions.
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