MKT 111 - Principles of Marketing

Institution:

Montgomery County Community College

Subject:

Marketing

Description:

Students will learn the principles of marketing strategy planning, including target market and marketing mix variables with emphasis on key strategy decisions in each area. This course will explore organizational marketing activities including: consumer behavior, marketing research, social/cultural perspectives, legal and ethical issues and environmental influences. The course will also cover: implementation, control, marketing's link with other functional areas and the challenges and opportunities that exist for marketers.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mc3.edu

Phone Number:

(215) 641-6300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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