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• CMST 333: GN: Argumnt & Advocacy

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  Students in this course will examine how beliefs are changed or instilled in audiences as a result of the argumentative or persuasive qualities of messages. The principal mode of message studied is public speaking, but other messages will also be examined critically to determine how those messages function argumentatively and persuasively in a variety of professional situations. The use of argumentation to build public support for specific causes, populations, and public policies will be addressed in particular. Prerequisite:    CMST111 AND CMST253 OR PHIL221 OR CMST111
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• CMST 337: Broadcast Management

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course deals with the organization and management of radio and television stations: personnel, programming formats, sales, audience analysis, social and governmental responsibility.
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• CMST 340: Critical Perspectives on Social Media Use

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  Students will study a variety of critical perspectives to analyze and interpret how social media use potentially affects communication in terms of interpersonal relationships, intended audiences, message design, message feedback and traditional media use (newspapers, television, radio, magazines, books). Prerequisite:    CMST126 AND ENGL103 AND CMST250
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• CMST 342: Popular Music as Cultural Text

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course will examine the importance of contemporary American popular music as a communicative medium and signifying practice which can affect cultural and subcultural identity. Prerequisite:    CMST126 AND CMST136 AND ENGL103
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• CMST 348: Media Criticism

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course develops a variety of methods for analyzing both the functions and the products of mass media. After examining the cultural contexts in which the media operate, the course will establish important critical methods and offer opportunities to apply these methods in critical practice.
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• CMST 350: Organizational Commun

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course teaches theories that describe and explain the roles and functions of human communication within an organization. Communication is examined from such perspectives as human relations theory, system theory, theory of organizational culture and critical theory. In addition, this course links theory with practice by engaging students in observing and studying communication practices in actual organizational settings.
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• CMST 353: GE: Advanced Public Speaking

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  Advanced Public Speaking builds upon a student's general knowledge of communication gained in Public Speaking. The course enables a student to gain more experience in composing, delivering, and criticizing public speeches. Students will refine techniques in their delivery in various modes of public speaking. Attendance requirement will be enforced. Prerequisite:    CMST253
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• CMST 355: Public Relations Theory

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course will examine significant public relations and communication theories. Students will explore the work of key scholars in order to understand the current state of public relations theory. Public Relations Theory will also investigate the history of public relations as a field. The course is designed to help students look critically at the foundations, implications, and consequences of public relations theory. Prerequisite:    CMST255
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• CMST 356: Public Relations: Cases & Strategies

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course exposes students to the best practices for public relations campaigns as recognized by the professionals in the field of public relations and the Public Relations Society of America (PRSA). Using a strategic communications model, students will examine different public relations cases by applying criteria based on objectives, research and audience analysis, organizational values, and creative tactics.
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• CMST 357: History of Public Relations

  3.00 Credits

  East Stroudsburg University of Pennsylvania

  
  This course critically examines the origins and history of public relations theory, principles and professional practice. Students will study the historical nature and role of public relations, the history and development of the field, and the societal forces affecting the profession and its practice. Course content includes the bases of the socio-political legitimacy and ethical justification of public relations in a free and democratic society. Prerequisite:    CMST126 AND CMST250 AND CMST255
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