CMST 356 - Public Relations: Cases & Strategies

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Communication Studies

Description:

This course exposes students to the best practices for public relations campaigns as recognized by the professionals in the field of public relations and the Public Relations Society of America (PRSA). Using a strategic communications model, students will examine different public relations cases by applying criteria based on objectives, research and audience analysis, organizational values, and creative tactics.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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