Official website

of the Commonwealth of Pennsylvania

MKT 140 - Advertising

Institution:
Pennsylvania Highlands Community College
Subject:
Description:
This course is an introduction to advertising. Emphasis will be placed on advertising and public relations concepts, promotional writing and visual communication, and the effective use of media. Building an advertising plan and using the plan to make decisions will also be discussed.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(814) 262-6400
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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