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BUS 230 - Principles of Marketing

Institution:
Pennsylvania Highlands Community College
Subject:
Business Management
Description:
This course is a study of the major elements in the marketing mix, including demand, product planning, pricing, channels, logistics of distribution, and promotion. Principles, functions, and basic problems are also under discussion. The class examines actual practical case studies to assist the student in fully comprehending the nature of marketing.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(814) 262-6400
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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