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• MKT 425: Marketing Strategy and Planning

  3.00 Credits

  West Chester University of Pennsylvania

  
  Application of the skills required for effective managerial decision making and communication using a team approach. Emphasis on case studies, computer simulations, and the development of a marketing plan; oral and written presentation of results. Prerequisite:    MKT 425 requires prerequisites of MKT 250, MKT 330, MKT 360, and minimum 2.50 cumulative GPA.
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• MKT 440: Applied Marketing Project

  3.00 Credits

  West Chester University of Pennsylvania

  
  Team research projects that require an in-depth investigation of a current topic in marketing, and the preparation and presentation of an oral and written professional report. Prerequisite:    MKT 440 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
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• MKT 443: Digital Marketing Research and Consulting

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course offers applied experience through client-based marketing projects that require an in-depth investigation of digital marketing problems, as well as an oral presentation and written professional report. Prerequisite:    MKT 443 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
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• MKT 460: Marketing Internship

  3.00 Credits

  West Chester University of Pennsylvania

  
  The marketing internship is designed to enhance the student's educational experience by providing a substantive work experience in the business world. Students taking this course in the fall or spring semester are limited to a total of 15 semester hours. Prerequisite:    Minimum 2.50 CUM GPA
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• MKT 461: Marketing Internship

  6.00 Credits

  West Chester University of Pennsylvania

  
  The marketing internship is designed to enhance the student's educational experience by providing a substantive work experience in the business world. A minimum of 270 hours of work in the internship is required. Students scheduling this course in the fall or spring semester are limited to a total of 12 semester hours. Prerequisite:    MKT 461 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
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• MKT 462: Marketing Internship

  1.00 - 2.00 Credits

  West Chester University of Pennsylvania

  
  A marketing internship provides student interns with an opportunity to explore career interests in marketing while applying knowledge and skills learned in the classroom in a work setting. The experience also helps students gain a clearer sense of what they still need to learn and provides an opportunity to build professional networks in the marketing field. Prerequisite:    MKT 462 requires a prerequisite of MKT 250 and a minimum 2.50 cumulative GPA.
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• MKT 490: Special Topics in Marketing

  3.00 Credits

  West Chester University of Pennsylvania

  
  Special topics in marketing not covered under existing, regularly offered courses. Prerequisite:    MKT 490 requires prerequisite of MKT 250 and minimum 2.50 CUM GPA
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• MPT 101: Introduction to Music Therapy

  1.00 Credits

  West Chester University of Pennsylvania

  
  This course serves as an introduction to the music therapy profession. Students will learn about the history of the profession, orientations and approaches, research methodologies, and clinical applications of music therapy through experiential learning and writing.
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• MPT 191: Clinical Music Improvisation

  1.00 Credits

  West Chester University of Pennsylvania

  
  This course is designed to provide students the opportunity to develop skills in facilitating clinical improvisation experiences. Students will use piano, guitar, voice, percussion, and their main performance instrument to engage in and lead improvisatory musical experiences. Students will review basic skills and terminology and examine their own music improvisation tendencies. Important models of improvisational music therapy will be examined through reading and experiential class work.
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• MPT 192: Functional Music Skills (Piano/Voice)

  1.00 Credits

  West Chester University of Pennsylvania

  
  This course is designed to develop course participants' functional music-making skills necessary for clinical practice. The primary focus will be on piano and voice through developing and performing a diverse repertoire of songs to meet the therapeutic needs of clients across a variety of clinical populations and settings. A variety of styles will be explored through sight-reading, transposition, creating lead sheets, and facilitating group music-making experiences.
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