Search

• MKT 368: Customer Database Management

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course introduces basic customer database concepts to students. The focuses of the course include how to retrieve data from database with a range of simple to complex SQL queries; how to design a database from scratch; how to access a database using programming languages such as R or Python; and how to query a database with the programming languages. Prerequisite:    MKT 368 requires a prerequisite of a minimum 2.50 cumulative GPA.
  ShareMKT 368 - Customer Database Management

• MKT 369: Artificial Intelligence for Business

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course provides students with the latest generation of artificial intelligence (AI) techniques used for business. This course introduces basic AI concepts and techniques such as machine learning, natural language processing, robotics, and image processing. The course illustrates both the potential and current applications of these techniques. Exercises include hands-on application of basic AI techniques as well as a selection of appropriate technologies for a given business problem. Prerequisite:    MKT 369 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
  ShareMKT 369 - Artificial Intelligence for Business

• MKT 370: Marketing Technology

  3.00 Credits

  West Chester University of Pennsylvania

  
  The purpose of this course is to familiarize students with the role technology now plays in the field of marketing. Virtually every area of marketing from identifying customers to designing products to promotion to delivery is now affected by technology. Moreover, marketing managers must not only be aware and understand these technological factors, but they must also know how to use them to gain competitive advantage. Prerequisite:    MKT 370 requires a prerequisite of MKT 250 and a minimum 2.50 cumulative GPA.
  ShareMKT 370 - Marketing Technology

• MKT 371: E-Commerce and Platforms

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course provides students with an overview of the basic principles of e-commerce and platforms-management concepts, which are reflected in the current digital marketing environment. In the course, the student will develop a solid understanding of the key success factors in today's ever-changing e-commerce market. During this course, students will utilize fundamental concepts learned, integrated with computer skills to manage e-commerce and digital platforms. Prerequisite:    MKT 371 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
  ShareMKT 371 - E-Commerce and Platforms

• MKT 380: International Marketing

  3.00 Credits

  West Chester University of Pennsylvania

  
  Historical and theoretical background of foreign trade, world marketing environment and world market patterns, marketing organization in its international setting, and international marketing management. Prerequisite:    MKT 380 requires prerequisite of MKT 250 and minimum 2.50 CUM GPA.
  ShareMKT 380 - International Marketing

• MKT 383: Fashion Marketing

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course examines the environment in which fashion thrives and the factors that influence fashion behavior. Students will study the terminologies and industry trends in the marketing process for fashion. Students will also study product development and management in the fashion industry and the methods of promotion, selling, and pricing. Prerequisite:    MKT 383 requires a prerequisite of a minimum 2.50 cumulative GPA.
  ShareMKT 383 - Fashion Marketing

• MKT 385: Entrepreneurial Marketing

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course examines the venturing process and related marketing mix for entrepreneurs to launch and grow successful entrepreneurial business in diverse communities. Students learn about the challenges and best practices for entrepreneurial venturing in a diverse surrounding environment. Altogether, the topics covered in the course offer a systematic approach to understanding the key success factors for entrepreneurs emerging from the bottom of the pyramid. Prerequisite:    MKT 385 requires a prerequisite of a minimum 2.50 cumulative GPA.
  ShareMKT 385 - Entrepreneurial Marketing

• MKT 388: Sports Marketing and Sponsorship

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course helps students gain comprehensive understanding of sports marketing by examining in-depth the sports marketing mix of product (sports personnel, brands, and organizations), price (cost of training, licensing, and marketing), place (sports geography), and promotion (sponsorship, advertising, hospitality marketing, event marketing, and public relations). The course also highlights sports sponsorship from a business perspective and teach students about business relationships bonding sports and the sponsoring organizations. Prerequisite:    MKT 388 requires a prerequisite of a minimum 2.50 cumulative GPA.
  ShareMKT 388 - Sports Marketing and Sponsorship

• MKT 410: Independent Studies in Marketing

  1.00 - 3.00 Credits

  West Chester University of Pennsylvania

  
  Special research projects, reports, and readings in marketing. Open to seniors only. Prerequisite:    Minimum 2.50 CUM GPA
  ShareMKT 410 - Independent Studies in Marketing

• MKT 420: Digital Marketing Strategy

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course will introduce students to the key stages and terms of digital media strategy, guide them through the practical steps in creating and editing integrated digital media, and walk them through how, where, and why they can create, edit, and share digital media to achieve marketing objectives. Prerequisite:    MKT 420 requires a prerequisite of MKT 250 and a minimum 2.50 cumulative GPA.
  ShareMKT 420 - Digital Marketing Strategy