Search

• MIP 310: Musician Injury Prevention

  1.00 Credits

  West Chester University of Pennsylvania

  
  This course investigates injury prevention and treatment for performing musicians.
  ShareMIP 310 - Musician Injury Prevention

• MIS 300: Introduction to Management Information Systems

  3.00 Credits

  West Chester University of Pennsylvania

  
  A comprehensive introduction to the role of information systems in an organizational environment. This course focuses on transforming manual and automated data into useful information for managerial decision making. Prerequisite:    MIS 300 requires prerequisites of MGT 200 and minimum CUM GPA of 2.50.
  ShareMIS 300 - Introduction to Management Information Systems

• MIS 301: Introduction to Business's Software

  3.00 Credits

  West Chester University of Pennsylvania

  
  Building on the fundamentals of management information systems covered in MIS 300, this course explores core concepts of online business processes and intelligence, including underlying principles and practical techniques enabled by information systems. Topics covered include: strategic roles of MIS, online business intelligence, online business process management, E-business, security, and many others. This course also explores how new information technology supports online business process management. New topics including the importance of big data analytics, as well as other technological advances such as 3-D printing, cloud computing, machine learning, artificial intelligence, the Internet of Things, and blockchain are also covered. Prerequisite:    MIS 301 requires a prerequisite of MIS 300.
  ShareMIS 301 - Introduction to Business's Software

• MIS 302: Data Analytics

  3.00 Credits

  West Chester University of Pennsylvania

  
  This century may have been called "The Century of Data" because the amount of data created and collected is rapidly growing. Thus, businesses nowadays have strong needs to gather, store, and analyze these data to excel and achieve competitive advantage in their markets. Building on the fundamentals of management information systems covered in MIS 300, this course explores core concepts of data analytics and its emerging roles in organizations. Topics covered include data acquisition, data processing, data visualizations, reporting and dashboards, forecasting, and machines learning. In addition, students will experience practical applications of analytics via exercises and case studies using user-friendly technologies that are underlying collection, storage, and processing of data. Prerequisite:    MIS 302 requires a prerequisite of MIS 300, MGT 341, or SCM 351.
  ShareMIS 302 - Data Analytics

• MIS 303: Simulation

  3.00 Credits

  West Chester University of Pennsylvania

  
  The majority of Fortune 500 companies have been adopting an enterprise resource system (ERP) for many years. Therefore, it is important for students to understand these systems and have hands-on experience working with them. This online course is designed to assist students in learning the core concepts of ERP and information systems to support operation and management of business transactions. Students will be working on ERPsim to run business processes to compete with other companies in the market. Students will gain hands-on experience of the roles of SAP S/4HANA systems in efficiently managing business processes. Prerequisite:    MIS 303 requires a prerequisite of MIS 300, MGT 341, or SCM 351.
  ShareMIS 303 - Simulation

• MIS 304: Business Systems & Processes

  3.00 Credits

  West Chester University of Pennsylvania

  
  Businesses are adopting enterprise systems to digitalize their activities and transactions. Therefore, it becomes important for students to develop a more process-oriented perspective that replicates how the modern business environment works. This course is designed to equip for students' fundamental knowledge of a business and processes' structure with a focus on ERP (Enterprise Resource Planning) software. Topics covered include business processes, enterprise systems, process integration, and business and process configuration. Students will be working with SAP ERP to solve real-world SAP topics and cases using an integrated process perspective of the firm. Students will gain hands-on experience with the roles of SAP S/4HANA systems in efficiently managing business processes. Prerequisite:    MIS 304 requires a prerequisite of MIS 302 or MIS 303.
  ShareMIS 304 - Business Systems & Processes

• MIS 453: Decision Support Systems

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course is an advanced presentation of the role of management information systems in the special support needs of managers for aiding decision making. Prerequisite:    MIS 453 requires a prerequisite of MIS 300.
  ShareMIS 453 - Decision Support Systems

• MKT 250: Principles of Marketing

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course will discuss the strategic importance of marketing to for-profit and non-profit organizations. Several key aspects of marketing will be reviewed, such as consumer behavior, personal selling, product positioning, pricing, market segmentation, B2B, B2C, services, advertising, sales promotion, direct and indirect channels of distribution, new product development, and retention of customers.
  ShareMKT 250 - Principles of Marketing

• MKT 330: Consumer Behavior

  3.00 Credits

  West Chester University of Pennsylvania

  
  Foundations of consumer behavior. Market structure and consumer behavior, purchase strategy and tactics, determinants and patterns of consumer behavior. An integrated theory of consumer behavior is sought. Prerequisite:    MKT 330 requires prerequisites of MKT 250 and a minimum 2.50 cumulative GPA.
  ShareMKT 330 - Consumer Behavior

• MKT 340: Personal Selling

  3.00 Credits

  West Chester University of Pennsylvania

  
  The course is designed to introduce students to both the theory and practice of personal selling. In this course, students are required to conduct product demonstration, role plays, and sales-related writing assignments. This course emphasizes the need for salespeople to adapt their selling strategies to customer needs, buyer social styles, and relationship perspectives. Class sessions are featured by a complete discussion of how sale is made through effective oral communications. Prerequisite:    MKT 340 requires a prerequisite of a minimum 2.50 cumulative GPA.
  ShareMKT 340 - Personal Selling