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• MDC 375: Communicating Through Risk and Crisis

  3.00 Credits

  West Chester University of Pennsylvania

  
  Explores the challenges of risk and crisis communication before, during and after high profile events. The course emphasizes the practical and theoretical applications of media strategies used by companies, organizations, and governmental bodies before, during, and after crisis situations. The course focuses on the issues relevant to communicating risk through both new and traditional media strategies as well as planning and executing crisis communications and recovery plans. The course also introduces students to ethical accountability and informed decision making during crisis situations. Cases discussed will examine risk and crisis situations in business, political, educational and non-profit settings.
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• MDC 420: Mass Media & Social Protest

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course will address multi-disciplinary theory and research that has contributed to our understanding of both the antecedents and consequences of mediated messages as they affect processes related to social protest. This will include analyzing the ethical codes guiding journalists covering protest groups as well as the ethics guiding protesters and their actions. Readings will draw from mass communication, political science, sociology and other disciplines to examine questions about the role of communication media in the dynamics of social protest considering both traditional and new/emerging media. Prerequisite:    MDC 420 requires prerequisites of MDC 250 and MDC 251.
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• MDC 421: Content Strategy

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course examines the relationship between communication and marketing on the internet, with emphasis on the strategic use of content in the marketing process. Topics include: online communication environments, audience analysis, message design, editorial plan, and the analysis of outcomes. Prerequisite:    MDC 421 requires prerequisites of SPK 208, or MDC 250 and MDC 251.
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• MDC 422: Consulting for Careers in Media and Culture

  3.00 Credits

  West Chester University of Pennsylvania

  
  The goal of this course is to explore the links between abilities and perspectives refined by those who study organizational culture and the needs of modern organizations. In this course, students will explore the elements of organizational culture and apply their learning in conducting an in-depth analysis of a specific organization and with the goal of improving organizational effectiveness and creating positive organizational change. Prerequisite:    MDC 422 requires prerequisites of MDC 250 and MDC 251.
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• MDC 423: Media Campaigns

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course examines key theories of mass media influence and applies them to the practice of persuasive media campaigns. Prerequisite:    MDC 423 requires prerequisites of MDC 250 and MDC 251.
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• MDC 455: Public Relations Management

  3.00 Credits

  West Chester University of Pennsylvania

  
  This is an upper-level course designed for students who have completed the introduction to public relations courses and have a foundation in public relations and news analysis. The course builds on introductory principles from Introduction to Public Relations to provide students who are serious about a career in public relations with an opportunity to learn about strategic planning and implementation of public relations programs. This course explores the longer-term, management-oriented aspects of public relations, where practitioners conduct research, identify communications goals, develop overall strategy and use social science research methods to evaluate the effects of campaigns. Students use a case study approach, applying management theory to real public relations cases to identify tangible communication objectives, understand the values of key audiences, develop appropriate and effective message strategies, work with the media to distribute messages and develop appropriate research methods to determine the effectiveness of their campaigns. Prerequisite:    MDC 455 requires prerequisites of MDC 250, MDC 251, and MDC 355.
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• MDC 460: Communication and Advertising

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course explores the relationship between communication and advertising. Topics covered include the interconnection among advertising, media, and a range of publics, as well as the process and history of advertising, message strategies, media planning, and campaign evaluation, ethical and regulatory issues. Prerequisite:    MDC 460 requires prerequisites of MDC 250 and MDC 251.
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• MDC 470: Intercultural Communication Training

  3.00 Credits

  West Chester University of Pennsylvania

  
  Intercultural training is an experiential activity that engages cognitive, behavioral and affective learning to help individuals to bridge cultural differences in their communication. This course teaches students the theory behind intercultural training for the workplace through the experience of workshops and through designing their own workshops. The use of media in training workshops is addressed explicitly using theory and experiential examples. Prerequisite:    MDC 470 requires prerequisites of MDC 250 and MDC 251.
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• MDC 490: Special Topics Seminar in Culture

  3.00 Credits

  West Chester University of Pennsylvania

  
  The mass media is a staple of modern-day society. We have interactions daily with media messages, both intentionally and unintentionally. Media researchers have been examining the impact of the mass media on individuals' thoughts, attitudes, and behaviors since the Industrial Era and continue to investigate the influence of newer technologies. This course will take an in-depth look at the critical and empirical research into the different discussions and theories on how the media affects people, both at an individual and societal level. Prerequisite:    MDC 490 requires prerequisites of MDC 250 and MDC 251.
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• MDC 491: Special Topics Seminar in Production

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course serves as an intensive examination of a selected area of study in the field of media production. Specifically, the seminar will focus on the creation of short-form videos. Videos currently account for over half of all internet traffic, with the average length of videos decreasing each year. Online users are interested in short, professional-quality video content. We will examine the art of creating short video content through three sections. First, we will examine the history and production of short videos on social media. Second, we will study tips for creating short videos in an abbreviated time frame through the film race genre. Finally, we will apply knowledge to creating short videos for business settings. Prerequisite:    MDC 491 requires prerequisites of MDC 250 and MDC 251.
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