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• MDC 251: Media Technology

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course introduces the students to key technologies used in producing digital messages, as well as professional standards applied in using these technologies. As part of the course, students will also develop basic, practical skills in using current media technology applications.
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• MDC 252: Media Writing

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course provides a survey of mass media formats and writing techniques, including print, social media, and public relations. This course is designed to enhance the appreciation for media professionals as well as provide an understanding of the basic techniques media writers use to inform and/or persuade their audiences. Students will create a professional quality media kit, a portfolio of media artifacts promoting an event or awareness campaign.
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• MDC 253: Media Literacy

  3.00 Credits

  West Chester University of Pennsylvania

  
  Media literacy is a way of critically thinking about modern media: a way of analyzing media messages to gain control over them, understanding their commercial, theoretical and ideological influences, mastering control over the psychological tricks embedded throughout modern technologies and creating new messages as a member of our social information society. In this course, we will explore the effects and influences of mass media and communication on us and in society. We will examine the historical and contemporary influences of mass communication and media - music, film, television, advertising the internet, video games, and social media.
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• MDC 254: Media & Culture Theory

  3.00 Credits

  West Chester University of Pennsylvania

  
  This is an introductory course designed to explore the connection between media technologies and culture by examining basic theoretical arguments in media studies today. Students will examine key theoretical approaches to understanding the influence of media in contemporary culture, including audience studies, behavior change theories, computer-mediated communication, critical cultural studies, media convergence, and media literacy. By semester's end, students will be able to understand, apply, and contribute to research in the field of media studies. This knowledge will aid in the process of becoming responsible media producers and critical media consumers in today's digital world.
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• MDC 255: Mass Communication Research Methods

  3.00 Credits

  West Chester University of Pennsylvania

  
  An examination of the nature of inquiry and research in communication. Emphasis on understanding and appreciating the strengths and weaknesses of various methods of research in communication. Students will gain knowledge of the fundamentals of research, research methodologies, and basic descriptive statistics.
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• MDC 308: Multimedia Performance

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course is designed to introduce the student to both the theory and practice of professional performance across multiple platforms, including social media, mediated public presentation sites, and interviewing. Prerequisite:    MDC 308 requires prerequisites of MDC 250 and MDC 251, or instructor/department chair permission.
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• MDC 311: Communication Professions in Sports

  3.00 Credits

  West Chester University of Pennsylvania

  
  Course focuses on the communications businesses related to sports in America, including marketing, public relations, journalism, emerging media, etc. Includes sections on media history, communication ethics, race relations, and gender issues in sports media. Guest speakers from major media and local professional teams provide insight into communications-related professions in sports. Prerequisite:    MDC 311 requires prerequisites of MDC 250 and MDC 251.
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• MDC 314: Games Culture and Theory

  3.00 Credits

  West Chester University of Pennsylvania

  
  More people are playing video games than ever before, but what does it mean to be a gamer What does it mean to be part of gaming culture How does theory help us understand the impact of video games on us In this class, we will explore video games, both classic and contemporary. You will not only play them, but you will also deconstruct your own relationship with video games themselves as well as humanity's. You will explore the ways people are influenced by games, and the way that games influence culture and society, for better and for worse. Prerequisite:    MDC 314 requires a prerequisite of SPK 208, or MDC 250 and MDC 251.
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• MDC 316: Mediated Communication: The Internet, Culture, and Society

  3.00 Credits

  West Chester University of Pennsylvania

  
  We communicate using technology every day. In fact, our digital communication technologies are so pervasive that they seem almost invisible as most of us increasingly rely on some form of media in order to communicate with one another. Technologies such as Facebook, Twitter, SMS, e-mail, and any number of other programs have blurred the lines between interpersonal and mass communication, causing us to rethink how we understand human interaction in this new mediated world. Mediation has challenged some of the most basic assumptions of how we form relationships, both with each other and with ourselves, and how technology can be used to enhance or inhibit these relationships. This course examines the effects that digital mediated communication technologies have on our everyday lives, personal identities as well as our interpersonal, intrapersonal, and organizational relationships. Prerequisite:    MDC 316 requires prerequisites of MDC 250 and MDC 251.
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• MDC 317: Advanced Video Production

  3.00 Credits

  West Chester University of Pennsylvania

  
  This course explores advanced television production processes. Topics covered include proposal and budget writing, visualization and storyboarding, composing and staging shots and the advanced use of editing tools in pre-production, production, and post-production. Prerequisite:    MDC 317 requires prerequisites of MDC 217, MDC 250, and MDC 251.
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