Course Search Results

  • MDC 252: Media Writing

    3.00 Credits
    West Chester University of Pennsylvania

    This course provides a survey of mass media formats and writing techniques, including print, social media, and public relations. This course is designed to enhance the appreciation for media professionals as well as provide an understanding of the basic techniques media writers use to inform and/or persuade their audiences. Students will create a professional quality media kit, a portfolio of media artifacts promoting an event or awareness campaign.
    ShareMDC 252 - Media Writing

  • MDC 253: Media Literacy

    3.00 Credits
    West Chester University of Pennsylvania

    Media literacy is a way of critically thinking about modern media: a way of analyzing media messages to gain control over them, understanding their commercial, theoretical and ideological influences, mastering control over the psychological tricks embedded throughout modern technologies and creating new messages as a member of our social information society. In this course, we will explore the effects and influences of mass media and communication on us and in society. We will examine the historical and contemporary influences of mass communication and media - music, film, television, advertising the internet, video games, and social media.
    ShareMDC 253 - Media Literacy

  • MDC 254: Media & Culture Theory

    3.00 Credits
    West Chester University of Pennsylvania

    This is an introductory course designed to explore the connection between media technologies and culture by examining basic theoretical arguments in media studies today. Students will examine key theoretical approaches to understanding the influence of media in contemporary culture, including audience studies, behavior change theories, computer-mediated communication, critical cultural studies, media convergence, and media literacy. By semester's end, students will be able to understand, apply, and contribute to research in the field of media studies. This knowledge will aid in the process of becoming responsible media producers and critical media consumers in today's digital world.
    ShareMDC 254 - Media & Culture Theory

  • MDC 255: Mass Communication Research Methods

    3.00 Credits
    West Chester University of Pennsylvania

    An examination of the nature of inquiry and research in communication. Emphasis on understanding and appreciating the strengths and weaknesses of various methods of research in communication. Students will gain knowledge of the fundamentals of research, research methodologies, and basic descriptive statistics.
    ShareMDC 255 - Mass Communication Research Methods

  • MDC 308: Multimedia Performance

    3.00 Credits
    West Chester University of Pennsylvania

    This course is designed to introduce the student to both the theory and practice of professional performance across multiple platforms, including social media, mediated public presentation sites, and interviewing. Prerequisite:    MDC 250, MDC 251
    ShareMDC 308 - Multimedia Performance

  • MDC 311: Communication Professions in Sports

    3.00 Credits
    West Chester University of Pennsylvania

    Course focuses on the communications businesses related to sports in America, including marketing, public relations, journalism, emerging media, etc. Includes sections on media history, communication ethics, race relations, and gender issues in sports media. Guest speakers from major media and local professional teams provide insight into communications-related professions in sports. Prerequisite:    MDC 250, MDC 251
    ShareMDC 311 - Communication Professions in Sports

  • MDC 314: Games Culture and Theory

    3.00 Credits
    West Chester University of Pennsylvania

    More people are playing video games than ever before, but what does it mean to be a gamer? What does it mean to be part of gaming culture? How does theory help us understand the impact of video games on us? In this class, we will explore video games, both classic and contemporary. You will not only play them, but you will also deconstruct your own relationship with video games themselves as well as humanity's. You will explore the ways people are influenced by games, and the way that games influence culture and society, for better and for worse. Prerequisite:    ((COM 219 and (SPK 208 or HON 211 (If Applicable))) or (MDC 250 and MDC 251))
    ShareMDC 314 - Games Culture and Theory

  • MDC 316: Mediated Communication: The Internet, Culture, and Society

    3.00 Credits
    West Chester University of Pennsylvania

    We communicate using technology every day. In fact, our digital communication technologies are so pervasive that they seem almost invisible as most of us increasingly rely on some form of media in order to communicate with one another. Technologies such as Facebook, Twitter, SMS, e-mail, and any number of other programs have blurred the lines between interpersonal and mass communication, causing us to rethink how we understand human interaction in this new mediated world. Mediation has challenged some of the most basic assumptions of how we form relationships, both with each other and with ourselves, and how technology can be used to enhance or inhibit these relationships. This course examines the effects that digital mediated communication technologies have on our everyday lives, personal identities as well as our interpersonal, intrapersonal, and organizational relationships. Prerequisite:    MDC 250, MDC 251
    ShareMDC 316 - Mediated Communication: The Internet, Culture, and Society

  • MDC 317: Advanced Video Production

    3.00 Credits
    West Chester University of Pennsylvania

    This course explores advanced television production processes. Topics covered include proposal and budget writing, visualization and storyboarding, composing and staging shots and the advanced use of editing tools in pre-production, production, and post-production. Prerequisite:    MDC 217, MDC 250, MDC 251
    ShareMDC 317 - Advanced Video Production

  • MDC 320: Communication on Television and Radio

    3.00 Credits
    West Chester University of Pennsylvania

    A course on the professional practice of communicating through radio, television and digital broadcast media. Topics include communicating through radio and audio media, television and video media, commercial voiceovers, news reporting, and performing in a studio environment. Prerequisite:    MDC 250, MDC 251
    ShareMDC 320 - Communication on Television and Radio