3.00 Credits
Public relations is the process of managing reputations by tracking an organization's actions and stakeholdersA opinions about those actions; reporting on those actions and opinions; and reacting to that information with clear communication directed to affected publics. Students explore the processes, strategies, theories, principles, and techniques of contemporary public relations as practiced by business, governmental, nonprofit, political, advocacy, cultural, educational and civic groups. In this course, students will explore how to open and maintain two-way communication with internal and external stakeholders that influence and are influenced by an organization.Upon completion of this course, students should be able to: Examine the process of reputation creation and maintenance. Analyze public relations campaigns that impacted the public's view of an organization, movement or institution. Analyze the impact of globalization on Public Relations activities. Evaluate critical views of public relations efforts. Evaluate the use of communicative art forms such as music, poetry, art, dance, film or storytelling, in any public relations campaigns. Utilize, where appropriate, contemporary technology such as desktop publishing software. Synthesize a range of PR tools in a comprehensive public relations campaign. Produce effective news feeds. Apply the ethical code established by the Public Relations Society of America. Identify career opportunities/possibilities within the student's field of study, interests or aptitude area in public relations.
Prerequisite:
Prerequisite: Successful Placement Test Scores or (ENG 050 and REA 050) or ENG 099* or REA 075 (*may be taken concurrently).