2.00 Credits
In this half-semester course, students will learn to assess the goals, initiatives, missions and values of a client and communicate the essence of their business visually through semiotics, typography, color and design. In addition to creating a corporate identity, they will learn to apply this identifier to create a brand. Students will learn about the impact of branding in which the company's visual identity is placed in various environments in ways that communicate the characteristics of organization. A minimum of 6 hours of work outside of class is required per week.