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• CDE 384: CONSUMER PRODUCT CAMPAIGNS

  2.00 Credits

  Kutztown University of Pennsylvania

  
  This half semester Senior Seminar in advertising is a continuum of the study of advertising with emphasis on the total campaign as it applies to consumer product advertising.
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• CDE 385: CONTENT MANAGEMENT SYSTEMS

  2.00 Credits

  Kutztown University of Pennsylvania

  
  This course will focus on the design and development of Content Management Systems (CMS). Students will learn to use template structures to design sites with constantly changing or updated content using open-source resources built upon standards-based web design optimized for both desktop & mobile devices.
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• CDE 386: WEB APPLICATIONS

  2.00 Credits

  Kutztown University of Pennsylvania

  
  This course will focus on the design and implementation of web-based applications. Students will create functional applications for a variety of purposes such as games, educational apps, and productivity apps with a focus on visual design of content and interface. Students will use a range of current and evolving technologies for application development for desktop and mobile devices.
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• CDE 387: VISUAL ESSAY

  2.00 Credits

  Kutztown University of Pennsylvania

  
  This half semester course is designed to prepare students for the field of illustration. The seminar involves creation of a thematic collection of personal images in the form of a visual essay.
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• CDE 388: SELF PROMTION

  2.00 Credits

  Kutztown University of Pennsylvania

  
  This half semester course involves exploration of marketing and self-promotion strategies for success in today's illustration and design marketplace.
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• CDE 389: PERSONAL STYLE

  2.00 Credits

  Kutztown University of Pennsylvania

  
  Students will create a unified body of work to be used as the basis for a professional illustration portfolio. Individual artistic expression will be encouraged. The process and the approach to creating a professional illustration will be explored. Students will learn of different illustration markets appropriate to their individual style.
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• CDE 390: ILLUSTRATION FOR PUBLISHING

  2.00 Credits

  Kutztown University of Pennsylvania

  
  This half-semester course is a continuation of the study of illustration beyond the introductory level, specifically the specialty focus on the marriage of image making with the written word as well as data inspired narratives. The emphasis of this course is on the continued professional development of a personal illustration style inspired by a written strategy, manuscript, article, and/or script. Strong conceptual thinking and individual artistic expression will be nurtured. Students are expected to attempt an increased level of conceptual, intellectual, technical sophistication in each successive level. Decisions concerning the effectiveness and point of view will be discussed as it relates to the content, meaning and effectiveness of their work. This course will create opportunities for print and on-line portfolio-based projects including but not limited to the areas of: publishing, visual journalism, visual reportage, self-authorship, and information graphics.
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• CDE 391: ILLUSTRATION FOR DESIGN

  2.00 Credits

  Kutztown University of Pennsylvania

  
  introductory level with a specialty focus on illustration as an integral component in the design process. While strong conceptual thinking and individual artistic expression will be nurtured, understanding consumer trends, and having a comprehensive knowledge of both historical and contemporary illustration conventions will be emphasized. Students are expected to develop an increased level of conceptual, intellectual, technical sophistication in each successive level. Decisions concerning the use of effectiveness will be discussed as it relates to the content, meaning and effectiveness of their work. This course will create opportunities for print and online portfolio-based projects including but not limited to the areas of: advertising, package design, product development, UI/UX, web content, entertainment graphics, fashion graphics, surface design, and licensing.
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• CDE 392: FIELD EXPERIENCE IN CDE

  1.00 - 16.00 Credits

  Kutztown University of Pennsylvania

  
  This course is designed to provide educational opportunities not provided in the University structure. Further explanation should be obtained from the Chairperson. Variable credits 1 to 16 semester hours. Non-repeatable.
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• CDE 394: INTERNSHIP

  6.00 Credits

  Kutztown University of Pennsylvania

  
  Internship provides the senior student concentrating in either Graphic Design, Advertising Design or Interactive Design (Illustration excluded) with professional experience in an area design firm or company design department. The experience will be 32 hours per week for half of a semester. (6 s.h., 32 c.h.)
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