2.00 Credits
This advanced level half-semester course deals with the organization and design of text-driven publications for industry, service, education and retail. Students will learn how to analyze extensive bodies of information, assess the needs of the intended audience and design print media that is meaningful and appropriate. Students will choose and combine format, layout, typography, materials, design elements and imagery to create a visual gestalt. Projects may take the form of annual reports, capabilities brochures, catalogs, books, folios, press kits or promotional brochures, among others. A minimum of 6 hours of work outside of class is required per week. (2 s.h., 6 c.h.)