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• SMS 101: INTRO SOCIAL MEDIA THEOR STRAT

  3.00 Credits

  Kutztown University of Pennsylvania

  
  A survey of contemporary theories of social media that focuses on how social media affects individuals, communities, and cultures. Particular attention will be paid to themes such as identity, privacy, access, participatory culture, attention economies, place, and law. Students will be able to evaluate and analyze how social media impacts social, economic, and civic lives.
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• SMS 224: SOCIAL MEDIA ETHICS

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course will explore the origins of ethical behavior and actions within the media and will look at both classical and contemporary approaches to ethical decision making and apply them to modern media practices, particularly social media. At the same time, the course will ask whether the media today are acting appropriately as regards ethical practice, and if not, why not. Not only does the course critique media practices but it will also search for suggestions that will most positively affect both the media institutions and the public with which they interact and upon which they rely for their livelihood.
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• SMS 314: SOCIAL MEDIA ANALYTICS

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Students will learn how to collect, analyze, and derive insights from social media data. The course focuses primarily on R programming as a freely available tool for social media analytics. While the course primarily focuses on Twitter data, the skills and abilities derived from the course will be easily transferrable to the analysis of other, popular social media platforms.
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• SMS 316: ADV SOCIAL MEDIA ANALYTICS

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Using tools and techniques learned in COM/ENG 314, students will advance their skills for collecting, analyzing, and deriving insights from social media data. Students will practice and develop pattern recognition techniques as to advance the depth and range of their social media insights, interpretations, and predictions. Students will further develop skills in using both freely available and industry-standard digital social media analytics tools.
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• SMS 322: USER EXP DESIGN & RESEARCH

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course explores the basic principles and practices of user experience design, usability testing, digital architectures, and user research. Students will develop an understanding of user-centered design (UCD) and will learn how to research user behaviors and experience.
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• SMS 380: SOC MEDIA THEOR & ST CAPSTONE

  3.00 Credits

  Kutztown University of Pennsylvania

  
  This course is designed as the capstone course for Social Media Theory and Strategy majors, aimed at providing students with the opportunity to integrate the knowledge and skills they have acquired within the major. It will also provide experiences for students to exhibit competent communication and/or technical skills learned during their program of study in order to prepare for a career in social media.
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• SMS 390: SOCIAL MEDIA INTERNSHIP

  3.00 - 9.00 Credits

  Kutztown University of Pennsylvania

  
  Supervised professional field experience related to social media theory and strategy. Internship tasks and responsibilities will vary with participating organizations. This internship will be available to students interested in pursuing careers in social media.
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• SOC 10: PRINCIPLES OF SOCIOLOGY

  3.00 Credits

  Kutztown University of Pennsylvania

  
  The concepts, theories and methods that form the core of the sociological perspective on human behavior. This course is a prerequisite for all other SOC courses.
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• SOC 106: HISTORY AND CULTURE OF TURKEY

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Spanning two continents, Turkeys stands as a crossroads of some of the most important historical and cultural trends in the world. This course will explore the cultural history and current developments in turkey, through readings, lectures and study abroad experience in Turkey itself. Students will gain knowledge of the multiple historical influences on the development of Turkey by visiting major architectural, historical and archeological sites in various parts of the country. Students will also have an opportunity to experience and observe modern Turkish culture through lectures, participation in events, and visits to important Turkish institutions. This course will serve as a basis for a study abroad program in Turkey.
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• SOC 110: CONTEMPORARY SOCIAL PROB

  3.00 Credits

  Kutztown University of Pennsylvania

  
  Current problems of urbanization, personal pathology, family interaction, poverty and race are viewed within the context of social theory.
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